Make no mistake about it, Apple is a premium brand. Just about everything they make is priced much higher than their competitors (a.k.a "the apple tax"). Consumer electronics can never be directly compared to cars, but to the extent that they can Apple is the Porsche or Mercedes or BMW of the consumer electronics world. As such, they need to be very careful of their brand. If they start releasing cheap junk, they will regret it very shortly thereafter.
Easier scratchable than iphone 5?
The iPhone 5 isn't very scratchable.
Looks cheap and easily scratchable.
I'll stick to milled aluminum and steel thanks.
No wonder Apple's stock went to a 3 year low. They are going backwards.
Let me know when they start selling new premium cars at Joe's House of Everything.
You can get iPhones at target, walmart, etc. As others have said. "Premium" is in the eye of the beholder. Anyone can get an iPhone if that's the phone they want.
If they continue to diminish the brand they can say goodbye to the Apple tax, my friend.
Apple is slowly turning into a cheap junk brand.
The beginning of the end.
Apple would never lower themselves to make something out of plastic! Why would they use something so cheap it's used for making baby toys, when they could be using the same material coke cans are made of? Ridiculous!
Save for the iPhone, the iPhone 3, the 3GS, the first few generations of iMacs, Macbooks, iBooks, earlier Powerbooks, etc. etc. etc, Apple would never use plastic!
You just said half of the iPhones that were made are made of plastic. Back then you didn't even care about it, did you?!
Nope, but I care about it now. Cuz...you know...aluminium. It's great stuff. Expensive. I think.
Heaven forbid the poor people get their hands on our Apple branded goodies.
Yup. And they used to sell you plastic at the same price; why should you care if they might (also) sell you plastic, but at a much lower price?
Cuz I've been spoiled by aluminium?
Aluminum toxicity are we? http://www.med.nyu.edu/content?ChunkIID=164929
i can't wait for this just to see the hypocritical comments about plastic