The main reason, in fact the
ONLY reason I upgrade my iPhone is for the camera.
That is the main thing I use my iPhone for (photos and videos).
Looking at these photos, regardless of the subject matter, they do indeed seem to have that awful noise-reduction that happens in low-light, introduced with the iPhone 6.
These photos might look OK at Instagram size but for anything bigger they look
atrocious.
Yes, some of us want to use our iPhone photos at sizes larger than 3" x 3"...
When I first got my iPhone 6 Plus I was very disappointed in the low-light results.
I thought I had somehow got a faulty phone.
As has been mentioned here, the effect is like a watercolor painting - everything smeared
The fact they have not addressed this in the 6S camera is a shame.
I'll personally be waiting to see if Apple implement better tech into the 7, possibly incorporating what they acquired from the purchase of LinX Imaging:
https://www.macrumors.com/2015/04/14/apple-acquires-linx-imaging/
To be fair I'm very happy with the results I get with the 6 Plus outdoors and inside (with sufficient or additional lighting). The camera is very capable.
The few 6S outdoor shots I have seen seem to look sharp and tonally even with the additional 4MP, but at this point they don't seem to be revolutionary.
I upgraded from the iPhone 4 to the 4S and the photographic jump between those two models was significant. In the case of the 6 to the 6S it doesn't appear to be so noticeable.
I'm very disappointed that Apple do not seem to have any killer 6S promotional still and video examples available.
As for the Vogue shots - the are pretty "meh". They don't really show off the camera's capabilities at all.
And why do Apple insist of handing a 'professional photographer' an iPhone and tell them to 'go shoot' with lackluster results? They could seek out one of the many talented iPhone-specifc photographers who really know how to get the best out of the device. It is patronizing to the photographers who shoot with iPhone.
VIDEO:
The 4k option is interesting.
Believe or not, 'vertical video' is a 'thing' now.
Mainly for the reasons that many people view video content on their devices in portrait so it is starting to be shot professionally to accommodate that.
With 4k video you can shoot landscape and crop vertically to get full-res.
So while 'vertical video' has often been a sign of people not knowing what they are doing it is also not becoming an accepted format.
This NY Times feature on Justin Bieber is a good example.
Please disregard the subject matter and focus on the actual tech part.
http://www.niemanlab.org/2015/09/th...ns-of-video-to-visualize-the-making-of-a-hit/
PS: it seems pointless try to shoot decent video on anything but the 6 Plus / 6S Plus with its optical image stabilization. If any feature makes smart-phone video usable it's IOS. The rest is just 'shaky cell phone video'.