$0 dollar discount? Who is going to buy M1 Air then?
I think it may be a combination of what you said and they do not want to take too much from iPad sales. The 11" iPad base model is $799.00 and the 12.9" base is $1199. With the M1 Air falling near in the middle of the two (sure closer to the 12.9"), but leaves the consumer to debate which they may want.I would say it's far from likely, but there is a possibility Apple is planning on announcing another computer for their lineup. Rumors should always be taken with a grain of salt, but there has been a lot of talk of Apple resurrecting the 12 inch macbook as a lower-end entry level model in the next year or so. If so, I wouldn't be surprised if they price it at $999 and make it the new entry into the Mac ecosystem.
I think there'd be a market for it in the right price range, but the downside to such an approach would be that the same $999 entry that got you a 13 inch air would now only get you a 12 inch macbook, so you'd essentially be getting less for your money (although to be fair, with inflation it probably evens out anyway). This isn't really going to change anything for those of us already buying higher end models or who buy the Pro models, but for students and for folks who buy the $999 air instead of $500 Windows laptops, the $999 price tag is an investment.
I wondered about this too, especially with iPadOS becoming more capable. iPads are slowly becoming more and more Mac-like and I have friends who literally don't even own computers and use iPads as their only computing device. That's probably fine for the everyday user, but for developers, gamers, or folks who otherwise need to do more Mac-like things, the iPad is still far too locked down and fundamentally can't run the same kinds of things that a Mac can.I think it may be a combination of what you said and they do not want to take too much from iPad sales. The 11" iPad base model is $799.00 and the 12.9" base is $1199. With the M1 Air falling near in the middle of the two (sure closer to the 12.9"), but leaves the consumer to debate which they may want.
It might just be there for the US "Back to School" season - for which the M2 Air (still not actually available, remember) is a bit too late, and will most likely be heavily discounted by third parties, if not Apple. Long term, I suspect it's just "inflation" which is unwelcome but inevitable. Bottom line is that the M1 MBA has probably been selling like hot cakes, so Apple think they can afford to charge a bit more.Kind of a flex by Apple as well: they have so much (justified) faith in the M1 that they can keep a two-year-old base model in the lineup with zero discount.
People for who an M1 will work for years to come. Furthermore, several times MR here has featured articles about discounts to M1 MBA.$0 dollar discount? Who is going to buy M1 Air then?
there is a 1/1000 ratio when it comes to 16gb mba on second hand market -versus 8gb ,be it base or 512gb ROM-I might grab one if I see someone moving to M2 and offering a good deal locally
Gotta' be 16GB RAM for me though, which will severely limit the likelihood of one showing up at a good price
That and the fact that the M2 Air isn't actually in stores just yet.People who think the M2 is too expensive or to powerful for their needs.
The lack of a price drop is likely due to the current inflation.
Yeah, I know. Any time there is a deal, it is always on the 8GB model. I don't recall ever seeing a significant discount on the 16.there is a 1/1000 ratio when it comes to 16gb mba on second hand market -versus 8gb ,be it base or 512gb ROM-
which is why i got a 8gb...and i regret it so damn much
Wow really? It’s still £999 in the UK. Cant see how they price it any higher than that and keep it any kind of appealing, given the cost of the M2.lol,wanna know what ? the m1 actually INCREASED in price after the m2 launch
+80 euros in france
+150 euros in italy
in most if not all eu countries,but also in india,as far as i know
errr