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M1 Air price drop $0 after M2 Air is announced
- Thread starter babyexercise
- Start date
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The M1 Air has stayed at £999 here in the UK, but the new M2 Air is £1250. Normally Apple match the UK/US pricing (even though the £ has higher value to the $), but Apple have actually increased the UK price by £50.
The strange thing is that they got it fairly right with the iPhone 13, with the Iphone 13 Pro being $1000 in the US, and then £950 in the UK. Apple just make up prices as they see fit 🤦♂️🤦♂️🤦♂️
Ok? I wasn’t talking about third party retailer discounts, I was talking about Apple’s RRP.
Down the road, I would like to see the M1 MBA get the M2 chip and become an “SE” model offered at a fair discount. Basically, the same idea as the iPhone SE. Older form factor but updated chip.
iPhone SE + MB SE would be a great combo for students.
iPhone SE + MB SE would be a great combo for students.
This is why (in the future) I think I’d opt for an Apple certified refurbished product from their store.
They had the exact same M1 MacBook Air on their pages (it’s gone now) for £849.00.
There have been deals for the past 18 months since M1 MBA was launched. But the official list price hasn't dropped, which limits the discounts.
I guess I don’t really care what they call it. They don’t call the entry level iPad an “SE”, but it is incredibly popular. The idea is that Apple would have a complete line-up of products that are regularly updated for the consumer market. This is how I see Apple’s current entry level or “SE” line-up, but most of these are not really branded as such:
iPhone SE
iPad 9th gen
Apple Watch SE
MBA M1
Mac Mini
Airpods 2nd gen
I cannot understand how Apple can get away or even justify doing this. If they did this in the UK, the media would criminalise Apple.
Amazing Apple still sells the AW S3 for £179 RRP, when you can get the significantly better AW SE for £249 RRP. With third party retailers it’s even cheaper. I got my AW S6 Unity for £239 on Amazon UK!
How did you come up with that?
Web archive shows the same price in April as it does today.
MacBook Air
MacBook Air har gjorts om helt tack vare kraften i Apple M1-chippet. Upp till 3,5× snabbare processor, 5× snabbare grafik och 18 timmars batteritid.
web.archive.org
* Sweidsh price match site Prisjakt shows that the best price has never been above 12k (https://www.prisjakt.nu/produkt.php?p=5643685#statistics). I doubt that 3rd party resellers were cheaper even from day 1.How did you come up with that?
Web archive shows the same price in April as it does today.
MacBook Air
MacBook Air har gjorts om helt tack vare kraften i Apple M1-chippet. Upp till 3,5× snabbare processor, 5× snabbare grafik och 18 timmars batteritid.web.archive.org
* I still have my receipt from Apple Store for my M1 Air. I paid 11124 kr for it in November 2020 with student discount. That price is now 12245 kr. So maybe not $200, but more than $100.
I have no doubt prices increased in Sweden, but they increased well before M2 launch.
13 495 kr was displayed on the Apple website for more 6 months before M2 launch. It shows the same price today.
Part of the reason why Apple official prices are so much higher in Europe is because of the lack of Apple Stores. The retailers take on the job of selling. Contrary to popular belief, the retailers aren't surviving on bread and water only. Those higher prices give Europe Apple resellers a comfortable margin. This is how Costco UK for example, is able to sell M1 MBA for 12% less than the UK Apple Store.
I am upgrading from a 2020 intel i3 8gb 256SSD MBA to an m1 16gb 512SSD. Fortunately I qualify for education pricing.
I had hopes that the MBA M2 would be “reasonably” priced… but no! It is very expensive here in Europe and I am not going to upgrade anytime soon…
It once used to be swap the $ for € or £ and you're done, even though that itself wasn't fair given the exchange rates have never favoured the dollar over the £ or €. Not even that anymore. I feel Apple are using ROTW sales to subsidise keeping M2 MBA and 13" M2 MBP prices reasonable for their home market. Unfortunately I don't think it's going to pay off when a lot of fence-sitters see the new prices and say no thanks.
Other opinions are available.
My quad-core i3 mini will push it for another year. Will hang on to it until Apple drops support for intel macs altogether.
That was exactly my attitude to. I steadfastly held on to my 2011 iMac for so long as my daily computer I'm surprised Apple didn't send an 'update' to nuke it lol (only decommissioned it this year)
I'm definitely not the kind of customer Apple like to see buy their kit, seeing I tend to keep it for 10+ years.
Me, apparently, last weekend after the M2 announcement. I was looking for a not too spendy portable to do some development work (Erlang, Docker, Emacs, Postgres) on this summer and the base model (8/256) fits those requirements just fine. I know the OP is vaguely trollish about Apple's pricing; let me just say that Migration Assistant saved me enough billable time to more than cover the "extra" cost of choosing an MBA over some generic laptop. (I've never used MA before, it's kind of remarkable that in an hour I had a near duplicate of my desktop.)
I tried, pretty hard, to make an iPad Pro (mosh'ed into a fairly robust mini) work for this use case but the setup just didn't work for me. It's supplanting a 2011 MBA (still going strong although the paint on the keyboard has been worn away!) that was feeling a little long in the tooth for computational and database work. My only complaint, and it's minor, is that there's not an 11" version available. I really like that small form factor.
The M1 Air is still a fantastic computer. Love the wedge shape--so easy to type on. Micro Center's got them for $829 right now, and if I didn't own a 16" MBP, I'd snap one up in a heartbeat.