I think you’re confusing the word “reviewing” with “promoting”.
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M4 Max and M3 Ultra Mac Studio Reviews: Apple's Most Powerful Mac Ever
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Apple has said that the M4 does not have the interconnect necessary to make an M4 Ultra.
You don't think she is a power user, with the amount of video she edits and the frequency with which she posts? Makes perfect sense to me.
First, it is 1/3 of the RAM, not 1/4. Second, it is 8 times the max graphics memory you could get on that Mac Pro.
I think these are nice machines, but i also wish apple produced true workstation class tower/pizzabox systems as well. Where battery efficiency is less useful, but binary/OS/GPU compatibility and expandability are a premium. i would love (i know they won't do it) an Intel/AMD based workstation class system with slots for cards, GPUs, memory, etc.
It's a shame that they lose this market to other manufacturers and OS's and I lose my preference to work on Mac OS if given the choice. Nothing against M series, they are great for portable systems, but I just wish there were options.
It's a shame that they lose this market to other manufacturers and OS's and I lose my preference to work on Mac OS if given the choice. Nothing against M series, they are great for portable systems, but I just wish there were options.
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system on a chip doesn't need as much RAM. The same reason your iPhone doesn't need huge amounts of RAM.
For me, an M2 Studio was an easy choice over an M2 Mac mini Pro when you configured the mini with 32GB and a 10Gb Ethernet adapter. The Studio was cheaper and the Max fairly outperformed the Pro.
The value proposition for me has changed with M4, as the base SoC is powerful enough for what I need, so it works out to be $500 cheaper than a base M4 Studio Max.
IMO, the reason is either TSMC had the spare fab capacity to make an M3 Ultra, but not an M4 Ultra or Apple's contracts with TSMC still require them to buy a certain volume of N3B fab capacity so the iPhone 16e, iPad Air M3 and Mac Studio M3 Ultra allow Apple to meet that purchase requirement.
The Intel Mac Pros didn't really sell all that well. Apple's biggest Mac sales are laptops far and away, with the Mini, Studio, iMac and Mac Pro much less. It just isn't that big of a market for them.
I assume they do calculations and determined the return on the additional engineering and manufacturing costs and the small numbers of sales were not worth it.
The design has the memory on the silicone, no external memory is supported by their current architecture. Disks you can add externally via high speed connections and they no longer support third party GPUs. A tower would be useless.
If they sent her a custom pink colored one, she would die on the spot.
These Mac Studios are fantastic. Especially when compared to the many problems in PC land. Missing ROPS in your $2,500 Nvidia GPU, anyone? Or maybe you’d like some melting PSU cables.
It is odd, especially as there were supposed to be huge yield issues with the N3B process node.
Sure, but I think that 32gb RAM and 10Gbit ethernet is a higher-end need, no? Most, if they use ethernet at all, will be on 1Gbit, and 16gb will be enough for the standard user for years.
I'm still waiting for a large-screen iMac. I don't want a separate monitor and Mac, and I'm frustrated that Apple hasn't addressed this demand. It feels like their strategy is purely driven by maximizing profit, rather than listening to what customers actually want.
I held out as long as possible. Finally folded with M4 Mac Studio and Studio Display. The 27" iMac has been a perfect form factor for me as a graphic designer. I get that we just need to upgrade the computer and not toss the display, this route, but the initial purchase is hard to swallow coming from the iMac.
I’m so excited for my M3 Ultra. Nice to see a powerful desktop from Apple that also has a practical design and price, compared to the weak offerings we’re used to with the Mac Pro.
It’s not just about capacity. The memory bandwidth is atrocious compared to NVIDIA solutions for AI. Sure it might not get to 512GB but the performance makes up for it.
Its more the way the YouTuber was trumpeting it. 512Gb max by Apple standards is quite small!
Glad I didn't wait for a new M4-based Studio, but went with a Mac Mini M4 Pro (14/20/64GB/2TB). The 64GB are important to me and with a M4-based Studio, Apple would force me towards an even higher CPU/GPU configuration to get the 64GB RAM. Combined with the 2TB internal storage, the Studio would be ~ 800 EUR more expensive than the Mac Mini M4 Pro, which is plenty of power for me (software dev, occasional photo/video editing), but want/need to have 64GB RAM for a machine which should last many years in the new tiny form factor. 
By the time I spec a Mac Mini to what I want, and add a TB5 dock to give me ports I need, the Mac Studio is a better buy.
Interesting article, thanks for sharing. Love the headline: “…M3 Ultra: The only real AI Workstation today”
From the review: