“Most valuable brand” is a big stretch. “Most valuable brand in the tech world” maybe.Apple knows we buy and play Mac games.
They also know we buy and use Crossover.
The M5 Pro and Max will arrive in the coming months.
I’m sure a lot of us will game on those too.
Here’s some money talk: “Apple is the world’s most valuable brand for the fourth year in a row”
Crossover utilise translation. It isn’t native, so penalties apply, and not all games support it.
As for “a lot of games”, unless Apple can somehow produce GPU that is matching RTX 4090 in performance with much less power draw, gaming developers would continue to be cautious. Maybe devs don’t care what platform they develop the games on, but if the peak performance is not there, they would tend to hesitate.