A few things. A baseline Mini is about $600. A baseline MacBook is about $1000. Running completely headless there is a cost upcharge for the Book. But if you need a monitor and keyboard and you plan to buy them with the Mini there is only a slight premium and you do get all-in one and mobility and BATTERY UPS for free in the deal.
As for Apple shifting to all glass displays for ecological reasons, it is a sales pitch and matte goes out the window as a result. Get a plastic cover with matte and be un-ecological. Apple refuses to breach their ecological virginity to offer a widely customer demanded feature.
The Cube form factor with its limited expandability is where I would like to see the Mini go toward. Dual internal discs, upgradable graphics, basically limited user interaction as a design point, unlike most other Macs. I would also like to see software and hardware to provide backward compatibility to older hardware accesable on the network via this Cube/mini device. I wish.
As for the higher margin computers released this week, new MacBooks starting at $1299, Apple is in a strong growth phase in terms of market share and unit volume. That has to be capitalized. Two main ways to do that is spend down the cash balance they have, or charge slightly higher margins so they partially self fund as initial capitalization is recovered. In the environment we are in taking a conservative tactic to fund rapid growth is smart. It is known companies like Apple have limited access to commercial paper so must be self funding.
It may be the case that once a level of saturation starts to show they may decrease margins a bit for the reverse of the above reasons. It will be interesting to watch what strategy Apple employs when they actually have a LARGE market share.
Rocketman
As for Apple shifting to all glass displays for ecological reasons, it is a sales pitch and matte goes out the window as a result. Get a plastic cover with matte and be un-ecological. Apple refuses to breach their ecological virginity to offer a widely customer demanded feature.
The Cube form factor with its limited expandability is where I would like to see the Mini go toward. Dual internal discs, upgradable graphics, basically limited user interaction as a design point, unlike most other Macs. I would also like to see software and hardware to provide backward compatibility to older hardware accesable on the network via this Cube/mini device. I wish.
As for the higher margin computers released this week, new MacBooks starting at $1299, Apple is in a strong growth phase in terms of market share and unit volume. That has to be capitalized. Two main ways to do that is spend down the cash balance they have, or charge slightly higher margins so they partially self fund as initial capitalization is recovered. In the environment we are in taking a conservative tactic to fund rapid growth is smart. It is known companies like Apple have limited access to commercial paper so must be self funding.
It may be the case that once a level of saturation starts to show they may decrease margins a bit for the reverse of the above reasons. It will be interesting to watch what strategy Apple employs when they actually have a LARGE market share.
Rocketman