I think this is very possibly Apple's future, like it or not. They make excellent software, and DESIGN excellent hardware, but in terms of raw power, they are falling behind the curveball. Granted, the G5 is a powerful development, but there are cheaper x86 solutions on par with it. And the G4, while workable, is becoming rapidly outclassed by newer chips like the Pentium M (ie, Centrino, which is reaching 2Ghz).
I do not think this would mean Apple would have to stop selling hardware - but if it wants a big market share, the only way is to at least have the ability to run on x86 hardware at this point. The vast majority of users, and especially corporations, aren't going to pay the price for Apple hardware. Lets face it, a PM is a great machine, but I can build a pretty top of the line PC myself (from quality components) for under a grand.
Basically what I see Apple eventually doing is licensing OS X for PCs, but also continuing to make its own hardware. The hardware side would just become another "option" albeit a top-of-the-line option.
Of course there are problems (drivers for the billions of PC components anyone?) but in the end, this is the way Apple expands its marketshare. If it stays its current course, I expect marketshare to stay the same, or perhaps slowly grow - but never top 10%. Pulling in an agitated PC user here and an iPod lover there is not going to cause wholesale growth in marketshare. That said, this may never happen, as Apple may decide it is completely happy being a niche provider, and that might be OK too. Licensing OS X would certainly be risky - but it also has potential for great reward. OS X has the name recognition and ease of use (unlike Linux) to have a chance to compete with Microsoft.
I do not think this would mean Apple would have to stop selling hardware - but if it wants a big market share, the only way is to at least have the ability to run on x86 hardware at this point. The vast majority of users, and especially corporations, aren't going to pay the price for Apple hardware. Lets face it, a PM is a great machine, but I can build a pretty top of the line PC myself (from quality components) for under a grand.
Basically what I see Apple eventually doing is licensing OS X for PCs, but also continuing to make its own hardware. The hardware side would just become another "option" albeit a top-of-the-line option.
Of course there are problems (drivers for the billions of PC components anyone?) but in the end, this is the way Apple expands its marketshare. If it stays its current course, I expect marketshare to stay the same, or perhaps slowly grow - but never top 10%. Pulling in an agitated PC user here and an iPod lover there is not going to cause wholesale growth in marketshare. That said, this may never happen, as Apple may decide it is completely happy being a niche provider, and that might be OK too. Licensing OS X would certainly be risky - but it also has potential for great reward. OS X has the name recognition and ease of use (unlike Linux) to have a chance to compete with Microsoft.