I'm going to have to politely disagree with some of the points made here:
Two local Apple Stores - neither of them have a Mac Pro on display. There are plenty of iPhones, iPads, iPods, iMacs, Mac Minis, Macbooks and Macbook Pros
just no Mac Pros.
Pros simply are not going to buy Mac Pros from an Apple Store. They're going to buy them CTO from Apple's store, or from a VAR, but only on the rarest occasion would a pro buy from a retail Apple store. The stores are aimed at consumer electronics nowadays. Plain and simple.
Apple has been "dumbing down" its pro apps.
Yep, FCPX was a botched release in many ways. However, the jury's still out on this one. I personally have (perhaps temporarily) abandoned ship from FCP to Premiere. (Still using 'Legacy FCP' too.) But there's simply no way for Apple to try to write EVERYTHING that legacy FCP was into a v.01 release (what FCPX is) and ship it in a timely manner. They had to release
something, then tweak it along the way. What it get's "tweaked into" has obviously yet to be seen. It's going to be a long road, and potentially they'll never get back to where they were with FCP. But the fact is we simply can't say: FCPX is lame - no more Mac Pros now. We need to see what happens to Logic and Aperture to see how widespread this "dumbing down" is going to be.
Newest technologies are no longer introduced on the Mac Pro first, as they have been previously. Case in point - Thunderbolt.
This was a technicality of timing. Just because a new technology hits the scene doesn't mean a certain line is going to immediately adopt it. It doesn't make sense to release a "new" MacPro if the ONLY thing being updated is a single I/O connection.
Yes, the writing's been on the wall for a while. Apple seems to be caring less and less about extreme niches nowadays. But we can't ring the death knell (on the MacPro) just yet. And even if so, definitely not based on the things that you've cited in the above arguments.
...from earlier:
Can you explain the Mac Pro's value that is "beyond its immediate ROI in dollars"? I fail to see what value the Mac Pro has to Apple that isn't dependent on ROI. Most profitable companies will not continue selling a product with marginal ROI to a tiny, niche market that represents a small fraction of total sales. What am I missing?
The "value" comes in the form of word-of-mouth. Sure, we can (and must) talk about ROI's and margins and blah, blah, blah... but there are 2 crucial things to note:
- You've got to admit, Apple doesn't necessarily always do things like "most profitable companies". If they did, they wouldn't be where they are today.
- I think you're overlooking the fact that companies can't always be 100% driven by sales. Of course, it's all about money and businesses aren't around to be our buddies. But the other side to that story is that it's completely possible to inflict much more than just financial damage if you do something that's too radical for even a fraction of your customers. Basically, it would equate to a TON of bad PR for Apple!
Consider the levity of the FCPX debacle. It was all over mainstream news. Everywhere! Conan O'Brien spoofed it. It was all over the web. My mom was forwarding me articles about how Apple screwed up. Well take that, and add all the graphic designs firms, all the scientist, all the recording studios in LA (i.e. every on of them), every photography studio, all the post houses across the globe and all these other "niches". If you turn your back on ALL of those parties, at once, it's going to be FCPX-gate x 1,000. That would be a MAJOR PR hit to Apple. Of course, they'd recover. But do they really want to endure that kind of bad-mouthing? Yeah, it's numbers game, we get it: MacPro users are but a sliver of the aggregate global computer population. But that sliver could still be very, very
loud! And that is certainly potential for damage.
...All we can do is wait and see what's going to happen. I personally think there is at least one more Mac Pro update in the queue.