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Release the 13 Air and they will come back up... not the 15, which only sold about half of expectations.
 
As others have posted, the M1 was so good the majority of users won't see a reason to upgrade for years unless your workflow demands the maximum performance.

I have an M1 base 14" MBP and a 15" Macbook Air. Both are fantastic.
 
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The last week I have read so many negative posts. So many demanding people here. Most people should be happy with the amazing product they already have and they don’t need to upgrade, just because some new and shiny just got out. I still have my MacBook Pro 2014 and I get a new iPad/Iphone every 5 years.
They worst though is all the complaining, I guess there are many unhappy people here.
 
I don't care about M1,2,3.
If Apple really wanted to sell more stuff one would think Apple knows this already. Maybe Apple is comfy with what they have and really doesn't care about selling to the masses. Most people don't give a hoot about chip stuff, me included and believe they will overhype the chip improvements anyway.
Gives us a decent iMac and sales will improve.
Yeah 16 Ram and a decent SSD size.
their RAM/SSD upgrade surcharges as they are HILARIOUSLY
Lol, price gouging.
Memory and SSD is an incentive.
Could be if Apple is willing to take a hit on their profit margin for more sales.
the new stuff. Vision and AI
I'm thinking a version of the computers used in "Minority Report".
 
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Lol and that's why there was an event for what would normally always have been a press release
That's because the M3 event was also a 30 minute iPhone 15 Pro Max commercial once revealed the whole thing was shot on iPhone 15's. Quite a bit of buzz about the video capabilities of the iPhone 15 Pro Max and I bet it generates a lot of iPhone sales.

M3 sales may not be as hoped by Apple, tech reviewers are already calling BS on changes in the chip compared to the M1 and M2. Apple is juggling cores, dropping memory speed, raising the clock speed, a whole lot of game playing going on. Once these computers get into the hands of reviewers and app testing not benchmarks number come out the real performance of the M3 will be revealed. How can you tell when Apple is conning you they keep saying "Graphics".
 
Problem 1: Apple is a corporation and thus more is always a requirement.

Problem 2: Upgrades on Macs are, like iPhones, now incremental and 90% of consumers simply don’t need to upgrade every 1-2 years.

Problem 3: RAM and SSD upgrade prices are simply absurd. The price of physical memory and storage has fallen dramatically despite inflation and Apple chooses to charge a premium for profit margins. $100 for 256 GB of storage is insane when 2 TB can be had for less.

The false nerfing of base models is insulting when it’s done only to make more expensive models appear more attractive. And finally, inflation has hit consumers incredibly hard and unfortunately for Apple most people will opt for food and bills over an incremental upgrade in their laptop.
 
M3 was the chip everybody seemed to be waiting for…but I am not so sure that it is compelling buy anymore.

…price increases, core and memory bandwidth changes and the same unusable 8Gb in a so-called “pro“ model…:rolleyes:

and one more thing, why is the space black only on the higher end models? I could have been tempted by asthetics.
The Space Black option is only on the higher end model so that anyone looking at your machine will know you didn't splash out for the super expensive model, or you are running a previous gen model (M1 or M2). Apple are using this tactic to compel you to not look cheap, and it's quite a hostile move to users (especially in combination with their insane SSD and ram prices). Apple don't care if you spent a fortune on a maxed out M2 pro just months ago, now everyone knows it's not the top spec because it's not Space Black.
 
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Bingo. The chips themself doesn’t actually offer a huge upgrade incentive for somebody with an m1 or m2.

Memory and SSD is an incentive. Unfortunately , Apple isn’t quite moving with the times here. The Apple tax on SSDs is insane at this stage.
Totally, It's fine if they want to keep touting these impressive processor upgrades, but if they refuse to move on RAM and Storage, then people will just keep holding out.
 
Yes, I have an Apple M1 Max at 64GB. Pretty happy. It's been a solid computer and honestly, I'll keep it for another year and then see if it's worth updating.
Yea that’s the thing. People would just wait get things at a discount instead, and the previous offerings are good enough alternatives than buying the new releases.
 
People don’t replace their MacBook often like a phone get a grip
They will have to start offering payment plans with an upgrade cycle. Like car leasing. Can’t expect people to drop $2500+ on laptop every two years let alone once a year.

Apple Silicon is impressive, maybe too impressive that people don’t need to upgrade.
 
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All Apple have to do is add Face ID .
But small OLED screens on every key in the F1 row & updated version of Touch Bar, bring the glow Apple logo back but make it a notification touch screen,
Use a solid state battery to make it lighter & longer battery life, umm metal Keyboard, wtc
 
Boy that sounds really awful… oh wait

The 8/256 M2 was $1299 while the 8/512 M2 was $1499 so Apple only increased the price by $100.

Key to that bit of rationalization is making $200 for 512GB (or 256GB MORE) a good price. $200 for 256GB more is towards consumer robbery... exploitation you can only really swing if you position yourself as the lone supplier of the product and you can move your customers to "just pay" ANYTHING for whatever you offer. How much is 256GB m.2 for at retail for a single unit of sale? Apple should get a better cost than one unit of sale. So $200 more is not even remotely a fair price to sling this rationalization.

Else, why not make the next hop of 512GB say- $1,000,000 this year. Then, next year roll out the next Mac with 1TB default and we can use the same logic to spin how the new one at a little over $1M was no price increase at all because Apple upped the base storage to 1TB.

Based on the pricing of 256GB of SSD for a quantity 1 purchase at retail, I'm going to guess Apple's cost to "double" that SSD was maybe as much as $15. So while an expectation of profit is certainly reasonable, given the just-reported greater margin expansion, Apple could likely have included the 256GB in the old price at slightly less profit per unit of sale but an inconsequential hit to the overall profitability.

And that boost of tangible customer value may have moved more on the fence about buying to actually buy... instead of finding fault with the "spend $300 more to 'save $100'" marketing spin.
 
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I think they are looking to draw in more first time iMac buyers, or even the upgraders from the intel iMacs
The first time buyers need something to upgrade to eventually, and there are a lot of 27” iMac owners that refuse to go down to the 24”

I think they’re leaving a lot on the table by not having a flagship iMac anymore. Those glorious big iMacs are what first drew me into Apple stores. They looked like they were from the future!

There’s so much potential for iMac with Apple silicon. They were always somewhat thermally limited but that shouldn’t be a problem anymore. I don’t get why they chose now to give up on it :(
 
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