Mac Revenue Down 34% Year-Over-Year, But Tim Cook Expects 'Significant' Improvement With M3 Macs

I just bought an iPhone 15 Pro Max and I am going to buy a MacBook Pro 16" M3 Max as soon as possible.

Love these two products this year.
 
63W said:
It will be a significant improvement.....IF....... Apple sells budget friendly M2, M3 Macs and MacBooks, that are easily affordable by majority of people.

Apple needs to offer budget friendly products, similar to iPhone SE. Make a MacBook SE, under $600. Less CPU cores, less GPU cores, slower SSD and slower RAM.

My daily work horse is a 2014 MacAir, it has a dual core i7 cpu. It performs perfectly every single day and I have no reason to buy a newer MacBook Air or Pro. Only time a fan goes full speed, is when I'm torrenting at least 5 things.

There are times I use "screen mirroring" to Apple TV device, to watch movies on my TV. At the same time I can torrent files and surf internet, with mild to mid load on i7 CPU.

Average user, even today, won't be able to take full advantage of a 8 year old CPU. Same average user will never take full advantage of M1, M2, ...M12...M29 ..cpu. Apple needs to make "SE" budget computers.
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That sounds more like a wish list than reality unfortunately. Accounting for inflation the 600 dollars price is closer to 800 which is what the M1 air goes for. Heck one can find an M2 for 900, just take a little bit of effort. 800 is budget friendly, they are not interested in selling in volume because thats a losing race, nor are they interested in selling computers at chrome book prices. No need to make an SE version, all a consumer has to do is buy a previous model at a discount.
 
ostrykolesz said:
In my opinion, the Mac’s are the best products that Apple sells. I think Apple needs an entry level Mac for $499 to get more people hooked…
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The mac mini starts at $599, which isn’t too bad. Mind you, that’s for the base ram and storage…
 
JPack said:
Comes down to whether people appreciate that 512GB and mini LED. Or if they prefer MBA 15.
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The M3 MBP is also only $100 more than the 8/512 15” Air.

People prefer different computers and if you don't want 512GB or Mini LED or active cooling, or the either nice things the 14” MBP comes with the MBAs are great. But it is incorrect to claim apple raised the price by $300 without also mentioning that the $1299 MBP had a smaller SSD. It’s like comparing one discounted computer against another at regularprice without mentioning one is discounted.

Don‘t forget that the 256GB SSDs are like 40% slower than the 512GB SSDs.
 
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When many of your existing customers tell you that the 8GB of RAM and 256GB of storage (that has been shipping as default on many of your products for the last decade) is too low a starting point, you should listen.
Ignoring them only frustrates an otherwise loyal customer base.
Apple have been doing this for years now with everything from the base Mac Pro to the base iMac now effectively under specced and the up sell to the next level extortionate.
No surprise to see this decline, I'm just surprised it's taken this long to happen.
Apple have always been more expensive than PCs, but they were always good value.
That's no longer the case IMO.
An entirely non user upgradable, non expandable product range is rather limiting to say the least and so they 'hobble' their capabilities to create false differences.
They got away with it for a long time too.
 
jhowarth said:
I swapped out my 2017 i5-2.3GHz 16GB/256GB MacBook Pro (which still had $225 in trade in value) for an educational discounted 2020 16GB/256GB 2020 M1 MacBook Air last month. I would have paid twice as much to get a M3 16GB MacBook Pro. Apple really bungled in not bumping the base M3 model to at least 12GB.
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In the current economic climate people are very price sensitive, which makes sense given inflation across the board and the general rise in living costs.

There’s little real life performance increase between the M1 and M3 chips.

I was ready to upgrade my iMac at work and considering upgrading my 14”MBP M1Pro. But considering the price and the requirement to pay even more to get to 16GB of ram, it’s not worth it.

I’ll hold onto the 14” for another year or two. The iMac will get replaced with an M3 16/256 Mac Mini when they arrive.

All that leads to falling sales imo.
 
ostrykolesz said:
In my opinion, the Mac’s are the best products that Apple sells. I think Apple needs an entry level Mac for $499 to get more people hooked…
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I don’t think it’s the entry models that is the only problem the whole upgrade pricing model feels like a trap. For example if you choose the entry M3 Pro chip and you want 64gb of ram you can’t you need to select the Max chip for that, which is $700 plus $200 for the 64 ram. They’re artificially limiting their chips and pushing people to spend more on different chips to get what they actually need which more ram. Everything is overpriced.

apple.jpg

ram.jpg
 
AppleTO said:
I mean, they did kill off the iMac that everyone wanted, and seem to refuse to remake it in a 27” or 32” version.
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The Mac Studio and Studio Display is a superior solution IMO, especially when the systems are as locked down as they are these days.
 
I don't use any macOS-specific programs and was shopping around a home laptop last month. MBA still starts at $1299 for 8/256 but I need more ram/storage. It asks for another $400 to upgrade to 16/512 (so it's $1699 total) and that is crazy.

I can't deal with this - bought another amd laptop, paid $650 in total (so 40% of MBA) for 16"/16GB/1TB config. It's nothing fancy like the M2 chip and unified memory. But it does what I need - even has a HDMI port so I didn't buy new usbc monitor as planned.
 
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smulji said:
You realize just the M3 is as powerful, in single and multi-core, as the M1 Pro? It's fair to say that the M3 Pro will decent performance improvements over the M1 Pro
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The base model M3Pro only has 11 cores with 5 being performance cores.

I doubt that will beat an 8P2E M1Pro chip.
 
btrach144 said:
This explains the scary event. Apple is in full panic mode. 34% drop is huge. And it’s not like iPad growth is really up either.

So Apple panicked and threw together a Mac event to release two new Mac’s. Might stop the bleeding for a quarter or two.
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Not only that. There’s Snapdragon X and Intel Meteor Lake launching late December

www.tomshardware.com

Snapdragon X Elite Outperforms Intel, AMD, Apple CPUs (In Vendor Benchmarks)

Oryon takes on Raptor Lake, Phoenix, and M2.
www.tomshardware.com www.tomshardware.com
 
JPack said:
Apple raised the price of entry level MacBook Pro from $1,299 to $1,599.

They expect to sell more?
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The company may be expecting more revenue, not necessarily more unit sales. Higher average prices can still generate more revenue even if unit sales decline.
 
canadianreader said:
I don’t think it’s the entry models that is the only problem the whole upgrade pricing model feels like a trap. For example if you choose the entry M3 Pro chip and you want 64gb of ram you can’t you need to select the Max chip for that, which is $700 plus $200 for the 64 ram. They’re artificially limiting their chips and pushing people to spend more on different chips to get what they actually need which more ram. Everything is overpriced.

View attachment 2306401
View attachment 2306402
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Apple can teach TV cable companies a lesson or two about how to do the bundling to squeeze more from the customers.
 
abatabia said:
The M1 series were just too good.
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They were and I really enjoyed my 13" MBP M1.
However in 6 days, the M3 arrives and I suspect I will be very pleased.
Having said that, had the M1 14" been available 3 years ago, I would probably be sticking with that
 
Posted by Macrumors bot?

Wait, is this site using A.I. to write articles? 'cause the spelling and grammatical errors was what made me check to see if this was the case or not already...
 
canadianreader said:
I don’t think it’s the entry models that is the only problem the whole upgrade pricing model feels like a trap. For example if you choose the entry M3 Pro chip and you want 64gb of ram you can’t you need to select the Max chip for that, which is $700 plus $200 for the 64 ram. They’re artificially limiting their chips and pushing people to spend more on different chips to get what they actually need which more ram. Everything is overpriced.
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but but but 8 gigabyte mac memory is like 128 TB PC ramz. /s

in their defense, it's probably because the max is just glued together pros so you need both sides of the glue to get that extra RAM. who knows.
 
picpicmac said:
How many are "many"??
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I'm not sure, but I'd guess from the latest sales figures approximately $11Billion dollars worth! 😜
There's certainly enough of them on these forums who complained.
It's not rocket science though.
When a base model iMac from 2010 offers more storage than a base model iMac in 2023, it's obvious.
Apple knew what they were doing, they just didn't care.
Little surprise then that they've received this kick in the teeth, I'm just surprised it's taken this long for them to receive it.
 
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