Well, I think I'm now confident the 28th will indeed be the date I get the MBP (as per Apple's estimate). I received the email at around 17.30 local time, so just after midnight Shanghai time.
7CP2893 was picked up at Tue, Nov 22, 2016 15:43 however, so unless Apple's email was really late, I think I am indeed on 7CP2894 which was picked up at Wed, Nov 23, 2016 09:00.
So for all those with 28th shipping estimates - unfortunately it seems more likely to clear customs tomorrow morning not today, arriving by 6pm tomorrow at AMS hub.
If Saturday deliveries are a possibility, then we might be lucky and get it then. Fingers crossed for any kind of early delivery for anyone really

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CET (AMS)
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You're one of the lucky ones on 7CP2893 if your delivery date is set for Friday