maverick808 said:Wow, since when? Apple frequently make announcements along the lines of "shipping next month". They done it with PowerMacs, they done it with PowerBooks. Even the current MacBook Pros were announced on January 10th 2006 as "shipping next month". Furthemore, in reality, most MBPs ordered in early January didn't ship for over a month and a half later.
Even now, Apple's iTV is not expected to be available until half a year after the announcement.
In short, Apple are NOT the kind of company who only announce items that are ready to ship. They are the kind of company that currently, and in the past, announces upcoming items that will be available soon, but are not ready to ship.
There's exceptions to every rule, but for updated lines they still like the "come and get it" approach.
When the intel MBP's were announced, it was not only a line change, but how long had it been since the flagship laptop had any real buzz about it? We're not talking a processor bump from 1, to 1.25, to 1.33 either. Serious buzz. There hadn't been any for a while. Everyone had originally been waiting on the ever looming "G5 PB" that never showed up. So yes, they needed to build the hype a bit for those. Like I said, there's exceptions to every rule. The Tuesday rule, the announcement rule, the whatever.
And what does the iTV box have to do with their computer upgrades? That's what we're talking about here, isn't it? The iTV is more of a "gadget", like an iPod. And that's a different ball game there too.