I was hearing about Apple a couple of months before the 1st WCCF, so stopped by the Apple booth to pick up their flyer to see what the chatter was all about. Attending the Faire was quite the experience, all the shows I attended afterwards were a bit of a letdown as they didn't have the same "wow" of the Faire.it's why I'd say as someone who's been a Apple fan since the 1st West Coast Computer Faire and bleeding in 6 colors a healthy critical eye towards Apple is being a true fanboy.
The "Apple premium" for upgrades has been a bit of a sore spot since deciding on how much storage when buying my wife her first iPad.