Apple could build HDTVs, no problem. Someone mentioned sizes
32", 42" and 52" would serve consumers very well. As it stands, LCD panels, most likely what Apple would use, hit a wall at 52" in terms of acceptable pricing.
There are more problems than just building the things though:
- Freight. The gross majority of larger televisions are shipped to consumers via freight. These companies are tasked with appropriate handling. Currently, Apple drop ships via large freight carriers to get their equipment to a country, then rely on local delivery services (DHL, FedEx, UPS) to get to the consumer. This would all change with TVs. Apple themselves would need to have a number of reliable freight carriers on hand to deliver the TVs, and indeed to get them physically into people's homes. They'd also need to keep an eye on resellers to make sure that they're using appropriate freight carriers - not so much a problem for say, Best Buy, but a problem for remaining smaller resellers. It's a problem with a solution, but it's a huge task.
- Repair. I can bring an Apple TV for repair in my shoulder bag. Not so much a 42" TV. Apple would again need to recruit a number of local TV repair houses, get them up to speed on the products and how to repair them (read: "Apple Authorized Repair"), and again deal with the freight situation, this time in reverse - getting the TVs to repair depots and if necessary, all the way back to Apple's own repair depots. Huge task.
- Customer Service. Apple would need to train a large number of customer service reps to help with equipment that they've never had to deal with before. DVD players, Blu-Ray players, game consoles, cable TV boxes, satellite boxes, surround sound systems, anything that can be hooked up to a TV. Signal problems, cabling problems, reception issues, etc. Huge task.
Before you say "But the iPhone, that's a phone, and they did a pretty good job," remember that Apple controls the iPhone top to bottom. There's a limited number of external components that can be hooked up to it. And they work closely with carriers on issues that are not related to Apple's kit. A TV is designed for one thing - taking input from external components. By making a TV, they'd need to expect to be troubleshooting a large number of different external components, each with their own temperaments.
Quick case in point: friend has a Sony TV and a Sony PS3. He can't get them working together via HDMI. And that's two components, from the same company!
Apple wants to deliver ease of use. A TV hookup, for the non-technical, is a big problem. Go whip out the manual for your TV and see if you think a non-technical person could get it fully hooked up with just their cable box. This is why there's a big market for added services, people that come hook things up for you when you buy a TV. It's just too much for a lot of folks.
So, could Apple do it? Sure. Would they? I don't see why. The TV market is saturated, and there are companies that have years upon years of experience making good TVs. A TV is a dumb box, it's a whore, designed to take whatever it gets and display it. That's it. Why make a move to build-in an AppleTV when you can leave the heavy lifting to someone else?
Frankly, what they *should* be doing, is making the AppleTV an indispensable experience. That means:
- Drag and drop. It should appear on my computer (Mac OR PC) as a drive that I can just throw content onto. iTunes should be an *option*, and not the only way, to get content onto the thing.
- Codec support. They need to go nuts. Every codec you can think of, should be supported by the thing. As it stands, I can't find any hardware media player that will play every codec I come across. But Techspansion managed to put a massive number of codecs into their VisualHub product, for conversion purposes - with Apple's engineers on this, they could have a genuinely universal *playback* device. Alright, WMV might be a problem, but one they could surely overcome. The goal would be, if I have a video, even if I have no *idea* what format the it is in, I should be able to drop it onto my AppleTV and have it play. It needs to require zero thought on the part of the consumer.
These are just two things that come to mind. If they make the AppleTV as necessary as say, a cable or satellite box, then their job is done.