THIS!!!!
I have never seen a more stubborn, pigheaded company than Apple. iPad OS should really just be under the hood a far lighter version of MacOS but with universal things between the two for a seamless experience and iPad OS should at least have 10% of the competency of say MacOS 1.0 which it does not - and that OS would take up the size of an image file today.
Agree. And it’s all about Timmy not wanting to cannibalize sales of Macs. I think he has it all wrong.
Look he gave Microsoft time to catch up on the whole ARM thing. If they had allowed the M1 iPads to run Mac-level apps or MacOS simultaneously, they could have potentially destroyed the competitors including most Windows computers and Chromebooks. I believe people would have flocked to the iPad for computing purposes like they flocked to AirPods for wireless headphones.
Steve was never afraid to cannibalize products as long as with a new Apple product that did things better. Steve used the car/truck analogy. But now there are more people in the world using Android phones as their computers. Apple had a unique advantage with the M1 SoC where it could have allowed full computing experiences on the iPad. That would have been a strategic nightmare for Microsoft/PC makers/Chromebooks.
Instead, Timmy’s only worried about adding products to the ecosystem. Forget about that as base products. As headphones and accessories it makes sense. We don’t need four devices with M-series SoCs. We should have one or two devices that give us our computing capabilities.
For some people that would mean an iPad running Mac-level apps and an iPhone. Then accessories like AppleWatch and AirPods to pair with. Can keep going and introduce a ring or whatever else. For others they may need the performance of a desktop like experience but that can be done by MacBooks now with an external monitor, along with an iPad for some and iPhone for most.
AAPL could have taken down Microsoft by giving people a new entry into the Apple ecosystem by allowing them to run Mac (PC-like apps) right on a new iPad. People that may otherwise think Apple products are too expensive but would see the utility if it does everything they wanted. I like to take notes on my iPad Pro, but I really don’t need a MacBook most of the time. At the prices they’re selling these things at they’re getting the money.
Tim needs to think more like a product person like Steve would. The Truck is now the MacBook. The car is now the iPad, or should be. And the iPhone is the motorized/flying bicycle can go anywhere with.
Strategically AAPL missed their iPhone moment with the iPad. It’s become just a big iPhone. It could have been the device to replace everything.
What I am looking into now is Daylight Computers new Tablet that runs a display that looks more like eINK and can have the backlight turned off. I think that replaces my Kindle and becomes way more productive for me. The iPad should become my computing device. And I could probably switch away from iPhone anytime now. I have a Pixel 8 Pro and it’s almost as nice as the iPhone. The thing is I want something I can take anywhere with me and keep in my pocket. But if AAPL doesn’t change the model to make sense then I can start to migrate away into something that makes sense.
A lot of people are hoping this is the WWDC where AAPL pulls its collective head out of its anus, but we have hoped for that many times and always get a few features but not the ability to run a computer-like app on our iPads. It doesn’t really even need to be the whole MacOS. Just allow us to run the apps. We know it’s the exact same architecture.
This is about control. AAPL wants to control the App Store like a bully and ensure we can’t install something they’re not making a cut from. Then charge more for the iPad Pros and let them run it or any iPad with an M-series SoC. Anything else is backwards thinking and what happened in Europe will propagate worldwide as people start telling their governments it’s their device they should be able to do what they want. This big bad bully isn’t good for consumers.
I really don’t understand all the people that get upset by this sentiment. But I prepare to get flamed by all the Apple followers who act like AAPL is their child. Right now AAPL and Tim care only about shareholders. The employees, the contracted companies that build the products, like Foxconn that make $10 to assemble each iPhone and even the customers are all getting screwed.
This is why gigantic monopolistic bullying practices aren’t good even in capitalistic societies. I would prefer AAPL be broken up into several companies. It would lead to interoperability and choice which is much better for consumers.