Kicking Microsoft's Butt?
Ravenflight said:
Lets face it. Apple will kick Gates butt bigtime. And by the time Longhorn ever ships- assuming Microsoft hasn't spun off their OS business by then- Leopard will be out and kicking their ass all over again. I bet a bunch of people up in Redmond are trying to cash in their options right about now...
I suppose every religion needs a devil, but Microsoft isn't Apple's devil. Apple's own pricing and marketing do such a good job of keeping Apple's market share down, that Microsoft can even afford to be Apple's benefactor--Microsoft Office for the Mac, for instance.
Apple has a miniscule market share, and it is almost entirely limited to consumers and hobbyists. Even though they have a corporate presence in the Washington DC area (a building in Reston near Dulles Airport sports the Apple logo), they have no detectable presence at all in the very lucrative, high-volume, price-sensitive government market. I wouldn't be surprised to find out that there are more Windows machines in the Navy-USMC alone than there are Macintoshes in the whole world. Has any ever heard of a TEMPEST version of the Macintosh?
Microsoft is actually gaining market share over Linux in the server arena. Microsoft has major products for corporate customers for which there is no Apple counterpart. (Microsoft SQL Server, BizTalk, Commerce Server, Project Server, Active Directory, SharePoint; I could go on). Microsoft also has a very good partner program for businesses, and good relations with developers. Haven't you noticed that when a new version of Windows comes out, you can buy a book about it on the same day as you buy the software? By contrast, the Tiger books are just beginning to trickle out.
Apple doesn't have the market share, the pricing, the product line, or the corporate relations programs that are necessary for it to even think about "kicking Microsoft's butt." Fortunately, they don't have to.
All Apple has to do is gain market share and branch out into price-sensivite markets it isn't even targeting now. Apple knows the strategy: give Apples to schools, then parents will buy their kids Apples for home. They can use the same strategy for adults: if people use Macintoshes on the job, they'll buy them for home too.
Imaginary Person said:
My company's policies woudn't let me have a Windows laptop on the job because they have standardized on Macintosh. However, since I work mainly in the field, and Windows is Macintosh-compatible, I managed to get my boss to make an exception for me.
Switching to Intel was necessary for corporate survival. Switching to Intel also gives Apple the opportunity to cut prices without cutting profits, to design new models for the workplace, and to enter new markets. It doesn't need to "kick Gates' butt," but over the course of a decade or so, it can force Microsoft to share its lunch.
On the day that the Apple web site asks you to choose whether you are a home user or a business user, you'll know that Apple is on the way up.