Hello MacWorld ! Goodbye Desktops?
(I'm late to this thread... perhaps everything I have to say has been covered already...)
"Year of the Notebook"
"We want to replace Desktops with Laptops" is a fantastic goal, and combined with Airport Extreme wireless, Apple's got all the right stuff to redefine (again!) the way we use computing machines. For G4-MDD users, I think we'd also like this to be "The Year of Quiet Cooling" ...
With Apple's core business shifting from
Media Pros to
Digital Lifestyle Consumers (iLife, FCP Express),
Wireless Portability (new Powerbooks, AirPort Extreme), and
Business/Marketing Execs (Keynote -- looks like a fantastic new app that will blow away PowerPoint), are they saying goodbye to high-end desktop users?
We're looking now at the equivalent of 1984 with the intro of the
first Mac ... It predicted and set the stage for what is now a way of life, a personal computer totally intergrated into work & home.
Yes, it will be truly exciting to take the 17" Powerbook on the road to edit a feature film, or mix a new CD on a mountain top. The question remains: For those Pros who need the expandability of extra hard drives, multiple cards, driving multiple displays, a desktop machine is still an important part of the way we work.
The current state of the art in Desktop machines on the Apple
Platform is the G4-MDD ... and there were no announcements at MacWorld SF that any new desktops are on their way -- though no doubt they are also in serious development, grappling probably with issues of which chip to push the speed revolution, as well as how to keep the faster machines quiet.
The question for me is: As Apple's focus moves away from the Pro user towards the Digital Lifestyle user and the Business user, will the G4 noise & audio hum issues get addressed? This may be the major fork in the road for us Pro Users who are relying on the G4-MDD for our livelihoods.
I applaud Apple's continued innovation -- it is remarkable! Let's get the G4's performing in such a way that they fulfill the awesome beauty of their external product design. For us G4-MDD pro users, I think we'd like for this to also be "The Year of Quiet Cooling" -- clearly the capability is there today.
As much as I am disappointed that the G4 issue was not discussed at beginning when Steve ran down some "Updates" on various issues, I don't find it strange at all that the G4 was not to be seen:
MacWorld, like any business hoopla, is about marketing a message. It seems clear to me by the content of the Keynote Message that Apple has made a strategic shift in where it puts its eggs.
I am not a businessman so i don't know the financial merits of business strategies. But it was clear to me this was not a fluke. Emphasis placed on more and more Apple Retail Stores (consumer friendly hands-on places), the effectiveness (so they say) of the Switch campaign (which is basically selling the idea "it just works" -- less hassles), on portability and on mass market software products that will lure users to the Mac OS platform.
At first glance it seems really smart... From what I hear, the profit
margins in desktop PCs as minimal, and Dell is increasingly owning that market. Even in all of our discussions at Apple's "G4 Usage" forum and at "G4noise.com", there is much talk of "where to next re SPEED and chips?" -- since Apple has hit
the end of the road with Motorola processors. So it seems like the marketing and product development people essentially said "screw trying to keep up with the desktop joneses, let's just make an all-out grab for the consumers who aren't techies, but love music, home movies, and sharing photos. They are going after the people "just living their lives" -- not professional high-end users.
Will this work? Ask a businessman. I don't know.
It seems smart given they are in a tough bind with the processor speed thing, and maybe they need 6 more months or a whole
year to really get the G5 out, with maybe an Intel processor... but
those are not just tech issues; those are business negotiation and licensing issues. So focus on the easy to use consumer products, and push push push the apps that ONLY RUN ON OS X.
But back to Desktops: I don't think they can walk away from the high-end media professional market. i think it's suicide. Even though one can edit a feature film using Final Cut Pro using their new 17" Powerbook on a plane or on a mountain top, you can't render complex effects and manage huge hard drives of data just with the laptop. A composer/musician could mix a track on a laptop, but running a whole production studio with one? Not likely.
So, RISK FACTOR.. The overall message from Steve Jobs was: (like Wizard of Oz) "Pay no attention to the Pro machines that we are not even displaying here. I want to show you all these things here which is our new aggressive growth strategy"... But by ignoring the pro crowd, is the presumption that loyalty is such that "well, they still can't get the Apps they want on Windows, so we've got them locked in to Mac for a year of so more, and by then maybe we'll have a whole new generation of processors" etc.
Richard Hoefer
Filmaker/Designer
San Francisco, CA
http://www.G4noise.com
dv@on101.com