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Some of Apple's biggest investors are set to pressure the company tomorrow to reveal its use of artificial intelligence tools (via the Financial Times).

hey-siri-banner-apple.jpg

Apple's annual shareholder meeting takes place tomorrow, allowing those with a major stake in the company to put forward proposals. One resolution proposed by the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) asks Apple to disclose its use of AI and any ethical guidelines that the company has adopted regarding the technology.

The resolution is set to be supported by Norges Bank Investment Management and Legal & General, Apple's eighth and 10th-largest shareholders. Norges Bank, which operates the world's biggest sovereign wealth fund, wrote in its voting disclosures that Apple's board should account for "social consequences of its operations and products." Likewise, Legal & General said that Apple "discloses very little about its approach to managing AI-related risks."

Legal & General met with Apple to discuss AI, but it declined to increase transparency around its development and use of the technology. "Apple should be transparent in their uses of AI and their risk management processes," the company said.

The major investor advisory firm Institutional Shareholder Services is encouraging Apple investors to support the AI resolution, arguing that Apple's guidelines "do not specifically identify the potential risks resulting from the use of AI" and, as a result, "there are concerns regarding shareholders' ability to properly evaluate the risks associated with the use of AI."

Meanwhile, Apple is urging investors to reject the resolution, claiming that "the scope of the requested report is overly broad and could encompass disclosure of strategic plans and initiatives harmful to our competitive position." Shareholder petitions in the United States are usually non-binding, but those that review support from more than 30% of investors usually put sufficient pressure on the company to act. Apple is widely expected to announce a range of new AI features for its devices at WWDC later this year.

Article Link: Major Shareholders Planning to Force Apple to Reveal Use of AI
 

DFZD

macrumors 65816
Apr 6, 2012
1,045
2,814
Apple has become Oppenheimer now.. it was Einstein not so long ago. Its sad to see their reputation taking such a massive hit as they shifted their focus so strongly towards the bottomline, in fact now it seems its the only thing they care about.
 

coffeemilktea

macrumors 6502a
Nov 25, 2022
833
3,401
One resolution proposed by the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) asks Apple to disclose its use of AI and any ethical guidelines that the company has adopted regarding the technology.
These people really want to make sure the public knows they're hard at work protecting the public from the potential dangers of SiriGPT. :p
 
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matrix07

macrumors G3
Jun 24, 2010
8,226
4,891
They should have bought Google shares. Siri is not ready, Apple will have to use Google AI like Samsung.
Google AI that appears to be so bias they have to take it down currently?


Google takes down Gemini AI image generator. Here’s what you need to know​




No, thanks.
 

jlc1978

macrumors 603
Aug 14, 2009
5,476
4,261
Apple has become Oppenheimer now.. it was Einstein not so long ago. Its sad to see their reputation taking such a massive hit as they shifted their focus so strongly towards the bottomline, in fact now it seems its the only thing they care about.

A shift from the theoretical o practical applications is a good thing. Apple has always been about the bottom line; Jobs may have had a vision and approach but he was all about making money.
 

haemolysis

macrumors member
Aug 11, 2022
55
67
Their major risk Apple faces with AI right now, isn’t anything to do with ethics, it’s to do with getting left behind.

If anything, the ethical rot their competitors are going through right now (eg woke gemini) is probably a good handicap to help them catch up.

Of course, software is half the battle. Does Apple have enough GPU/serverfarm power? Or will they also be shelling out to a competitor for it?
 

Wowereit

macrumors 6502a
Feb 1, 2016
963
1,483
Germany
You can trust that Apple will so neutered AI to protect against offending anyone that it will be useless except as marketing material.
That's basically every consumer facing AI right now.

It's so full of forced diversity and stupid disclaimers about 'sensitivity' that it has very little use.

If you want a somewhat usable AI, you need quite expensive developer access.
 
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