Cell signals are very, very limited.
They are mainly horizontal, and max to about 10 miles if lucky.
The airliner would have been both too far away horizontally and far too high for any ground cell tower to work.
(the few cases of mountain hikers calling from 20 miles was due to mountains acting like a dish).
While en route, I agree. But it's more of a possibility now that the aircraft is static. It isn't moving. If we get into some range of where a signal could be created, then make the signal mobile, we could make a rolling range of coverage.
It may be futile, but couldn't be any worse than where we are now.
BL.