Any example? Like you cannot just push on table during dinner time to show off?
In a nutshell, I would rather pay more for a product that I know I will enjoy using and which will serve me well, rather than pay less for a device which I won't enjoy using as much. Especially something as personal as a smartphone which will be on be virtually every waking minute at work.
Continued software support - I love being able to download updates the instant they are made available. Just today, Apple released iOS 9.0.2, and I was able to install it right after waking up in the morning. Absence of any form of carrier bloatware or branding or meddling in any way. Applecare.
Then there are the little conveniences like hardware-accelerated animations, incredibly smooth scrolling, Touch-ID, the amazing build quality, custom A-series processors, refined user experience, the new 3D-touch feature. All of which are amplified because I interact with my smartphone so frequently.
I am deeply entrenched in the Apple ecosystem, and I am happy there. My devices and services work great with one another. I like being able to use airdrop to bounce files from one Apple device to another. I love being able to make calls and SMSes using Continuity, or picking off on another device via Handoff. I love that the lucrative nature of Apple products means that there is deep support in the form of iOS-first apps and a wide variety of accessories. I love the simplicity and elegance of apps like keynote.
I am a teacher in an elementary school, and I use an Apple TV in my classroom for airplay mirroring (which I paid for out of my own pocket). I own a variety of Apple devices (iPhone, iPad, MBA), so anytime I need, I can just mirror any of my devices to the smart board via the Apple TV.
Were I more platform agnostic, I might actually consider another brand of smartphone, but as it is, I use an iPhone not only for the benefits it brings on its own, but also for the advantages of the Apple ecosystem. And my Apple devices have been rock-solid and dependable.
Yes, I pay more upfront, but they have more than paid for themselves in the form of greater productivity and fewer problems. I don't regret any of this.