McDonald's owns Chipotle. How can Chipotle not be on board?
This is not going just to happen immediately. I do not expect companies to just all of a sudden upgrade their Point of Sale Systems. It is just how it is right now and what we talked about before: At this time in the US, NFC just is not popular, except in a select few places.
False, McDonald's spun off Chipotle several years ago.McDonald's owns Chipotle. How can Chipotle not be on board?
Speaking from experience of working in the retail marketing space, the single biggest reason why it'll be quite a long time before NFC/Apple Pay is ubiquitous, is because of cost. People seem to think it's as easy as flipping a switch to support a new payment format. It's not. It requires an upending of the point-of-sale infrastructure. Not that they shouldn't invest in the future, but it's an EXTREMELY expensive endeavor. It's tough enough for some retailers to even change the way their receipts print out. Changing the kinds of technologies they accept for payment...
We've got a long road ahead of us.
as has gas company BP
False, McDonald's spun off Chipotle several years ago.
They just don't want my money.
Why wouldn't they?
american express has been around forever and isnt accepted everywhere. what makes apple think it can come in and do an exponentially better job?
It's important to note that even if a retailer does not explicitly state that it offers support for Apple Pay, the Apple Pay payments system will work in any retail store that allows contactless payments via NFC. Many modern point-of-sale (PoS) systems come with NFC capabilities, and Apple is counting on regulatory changes that will require merchants to update their payment hardware over the course of the next year.
As of October 2015, merchants that do not offer support for EMV credit cards (cards that contain integrated circuits to prevent fraud) will assume responsibility for any fraudulent transactions that take place. Normally, banks assume liability, so it is in the best interest of retailers to deploy these new payment processing systems. EMV cards, or chip cards, are already used in many other countries around the world.
Though many merchants will be upgrading to new payment systems, many of which offer NFC, these upgrades take time and it may be several months before retailers decide whether or not to adopt NFC to allow them to process payments through Apple Pay.
These retailers will not have option. NFC is coming and they will have to adopt whether they like it or not.
american express has been around forever and isnt accepted everywhere. what makes apple think it can come in and do an exponentially better job?
These retailers will not have option. NFC is coming and they will have to adopt whether they like it or not.