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THIS. Stop it with the dumb apple logo. It's APPLE PAY.

http://www.apple.com/apple-pay/

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Sorry, but that's the service mark.
 
No special training to take Pay. If they take NFC, they can take Pay.

I think someone will need to do an Youtube video tutorial before the influx of Pay users.....

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That is correct. It's very expensive to up and change your payment processing system. If customers are demanding it I'll give it to them! I'm not going to do it just because Apple wants us to.


You may find people avoiding your business because you don't have it....
 
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Remember this is NOT an upgrade cost issue. Many merchants such as Sears, 7-Eleven, Target, Best Buy, Barnes & Noble, Lowe's, etc ALREADY own equipment capable of contract and contactless chip card transactions. They choose to disable chip support in software. It is likely that they will enable contact chip support next October to avoid counterfeit fraud liability but there's no good excuse for not doing so now other than not caring about their customers' security. As for contactless they have three reasons to not enable it. One is to prevent competition with their own MCX platform. Which is a customer nightmare. The other big one is to maintain debit routing choices. The final one is hope that if they wait there will be contactless incentives.
 
You aren't understanding that Apple users are quite different than Android users. Its due to the fact that Apple has a larger cult than any other technology company. Google isn't great at marketing their products. If so why isn't NFC relevant for the past 3 years? Why does Google need a hardware alliance to push the Android product? Google had every opportunity back then to change the perception of our payment system. They have provided us the landscape, but unfortunately have failed miserably at adaption. It's mainly because Google didn't target a specific user, but relied heavily on their manufacturing partners for marketing.


No, it was a crappy product, and they are lucky it didn't take off... Or they would have canned it.

Just like when GMail Sync got popular they tired of funding an active-sync license for all.

They would have gotten tired of paying credit card fees for everyone.

The google system was to process payments using a proxy credit card that they issue.
Meaning they paid a transaction fee to visa for every one.
Meaning you didn't get store specific rewards from your bank.
If you had a dispute, you had to raise with bank, who raised with goog, who raised with merchant. An extra layer of buracracy.

It was ****.
 
The only thing that needs to happen is for the CC issuers to support the CC Network's tokenization systems. This is what will happen country by country, bank by bank.

Exactly - tokenization is a new service, and will require adoption by the country/by bank. Your comments regarding international support of Apple Pay "just working" is an over simplification of the issue.

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Actually, :apple: Pay implements an EMV standard. But, it was only published early this year.

Not only EMV, but Visa Tokenization Service and MasterCard DES - these are new services that were "officially" announced only a few weeks ago. These two services are above and beyond the EMV standard. Technically speaking, these standards are not Apple Pay only - it's an open API so I expect Android and other "mobile" devices to begin adopting it as well.

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The tokenization is done when you load the card into your phone.

After that, the token looks like a regular transaction to the payment processor. It gets translated to your real account number by the issuing bank

So, if you bank supports it, your card should work anywhere that uses the EMV contactless card reader, worldwide.

Partially, there is a static token stored in the secure element, but each and every request will be dynamically encrypted and tokenized as well. Look at page 10 of this presentation:

http://usa.visa.com/download/merchants/encryption-tokenization-09182013-public.pdf

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PS. Folks, it's "Apple Pay", not :apple: Pay. Would you guys :apple: please stop :apple: using ":apple:"? It makes it hard to read your posts, and your :apple: Pay points will be lost. Forum posts are not texts! :apple: Thanks! :apple:

I agree.
 
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Exactly - tokenization is a new service, and will require adoption by the country/by bank. Your comments regarding international support of Apple Pay "just working" is an over simplification of the issue.

I think I am being misunderstood. Once your have a card from an :apple:Pay enabled card issuer, (say Wells Fargo for example) that card should be capable of being processed using :apple:Pay anywhere in the world that NFC payments can be processed.

The tokenization communication process is between you and your own card issuer. If zero banks or card issuers in the UK have :apple:Pay enabled processes, it shouldn't matter one little bit to the WF card above. The WF card doesn't communicate with UK banks or card issuers. It communicates with WF in the USA.

But on the other hand, I think you are talking about this: Just because you get a Barclayscard card doesn't mean all will be :apple:Pay enabled. A card issued in the US will while its equivalent in the UK will not (until :apple:Pay is rolled out in the UK at a later date).
 
Why wouldn't they?

That's a good question, but once it sinks in they are losing out on a sizeable chunk of business, with iPhone users preferring to deal with merchants using ApplePay, they might eventually concede and offer both their 'Merchant Customer Exchange' system as well as ApplePay.

Some of the banks and credit card issuers seem to be very impressed with the ApplePay system and its seemingly 'bullet-proof' security features, so time will tell how this all shakes out.

If Apple manages to become the default payment system, or even only a major player amongst others, they stand to make astronomical sums of money from ApplePay, even dwarfing the (as of late dwindling) profits from their 'iTunes Store' business.
 
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I couldn't agree more here.

Retailers want choice... They don't want to be forced into a technology, which Apple is clearly making them do... (but it's Apple, customers know that already with their constant downloading of iOS 8 "look at how much good we're doing. its on your device waiting to be installed")

Personally, while Apple may want as many as possible to get on board, those same retailers would also need to support it..

Most don't wanna do that...... I mean, its easy to support EFOS, and other Credit card systems, because it's "easy" Most wouldn't want to help people pay with smart phone (assuming the customer has an iPhone 5s or later)

That's the first limitation. And while to move to anything new will take time and maybe a few retailers will eventually crack under pressure, no doubt that EFOT/CC translations have been around for a lot longer than this, so why not stick with what's always worked well?
 
This is interesting and something I wasn't really aware of. I kind of assumed that Apple Pay, while using NFC, still needed special backend stuff to work.

If this is the case, moving forward should be possible and helped that installing NFC capabilities in stores isn't an Apple only thing.

-Kevin

The back end stuff is with the customer's bank. The merchants need do nothing other than support NFC payments.
 
american express has been around forever and isnt accepted everywhere. what makes apple think it can come in and do an exponentially better job?

Because Apple isn't implementing anything new really. NFC has been around for years and is supported by Visa, Mastercard and AMEX.

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The USA are probably the last first world country to not use chip cards yet!

Remove the probably. And even then they're not implementing it properly. Chip and signature, rather than the more secure Chip and PIN.

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So Apple Pay is simply an NFC payment, so any NFC capable merchant can take Apple Pay? Or they still have to opt in?

I'm wondering if these merchants are simply saying "we're not going to accept NFC payments" or "we're specifically avoiding Apple Pay"

The latter. If they accept NFC, they automatically accept Apple Pay.
 
The back end stuff is with the customer's bank. The merchants need do nothing other than support NFC payments.

Exactly, and that's something most merchants may not do... I'd be interested in seeing just how many more merchants will spring up every month to get on board with NFC with Apple effectively 'twisting' their arms.

And I'm sure the ones who don't, Apple will no let go...
 
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yes you're right - but from reading the article it seems that each individual vendor has to explicitly agree to accepting apple pay. thereby it's effectively making Applepay into another type of card, no?
right now, a vendor can choose to accept Visa, Mastercard etc.
With apple pay, vendors can then explicitly choose to accept visa, mastercard AND applepay..?

am i missing something?

No, the vendor doesn't have to agree to Apple pay. They just need to take NFC payments. The back end is done between the card company (VISA, Amex or MC) and the customer's bank

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Am I missing something; Why would a store that was rolling out a contactless payment system choose Apple Pay over NFC contactless?

You know, that NFC system that is in those 220k USA stores already, all over Canada/UK/etc, that works with NFC bank cards (tap your card), works with Android NFC phones (link your phone to your bank account and tap, or your Google wallet), and works with new iPhone NFC phones too.

Apple Pay IS NFC contactless. To the merchant there IS NO DIFFERENCE

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The key here is right now apple pay locks down nfc[/B] so year one we are stuck with Apple pay but the fallowing years we can use PayPal pay and gpay. This is all thanks to for once Apple did not invent anything new they just put a pretty face on existing tech. So I think when we see Home Depot and Walmart take a huge fraud hit in a year or so and I we will they will change there tune. This is all a cost issue for companies. There was no incentive to be hyper vigilant other than optics your company bore zero risk from breaks in security.

NO IT DOESN'T lock down NFC. Apple Pay is all done at the back end. As far as the merchant is concerned, it's just another contactless payment.
 
This is nothing new. Retailers are hesitant to add Bitcoin support. Apple is experiencing the same.

Totally different. Bitcoin is a virtual currency subject to exchange rates. Apple pay is an implementation of an industry standard payment method using standard credit/debit cards.

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Jumping on board with a proprietary system rather than just NFC.

FFS IT IS NOT PROPRIETARY. Not for the retailers. They accept NFC, they automatically accept Apple Pay
 
I'm not sure that having NFC hardware is enough. I think the retailer also needs to have some software changes to deal with passing tokens to the institution and such. So I think there will be NFC terminals that don't accept Apple Pay.

Nope, that's all handled by the card company (Visa, Amex or MC) and the customer's bank.
 
I couldn't agree more here.

Retailers want choice... They don't want to be forced into a technology, which Apple is clearly making them do.

No, you have it backwards. Retailers abhor choice. If they could thrive by only accepting cash and the house credit card, kind of like Sam's or Costco, they would only offer those payment methods.

It's consumers that demand choice. Retailers don't freely relent, but do so when their sales record demands it.

Apple isn't forcing anything on anyone. NFC is a standard available on non-Apple products and embedded in many credit cards. Either retailers adopt it to grow sales like they originally adopted taking Master Charge (MasterCard) and Bank Americard (Visa) or they don't. It's their choice to make.
 
Late to the thread...
But I was having lunch in a Chick-fil-A last week (crap policies, great product - damnit) and noticed customer-facing terminals. When I asked the employee what they were, she said they were preparing to active mobile payments in the next week or so. So I'd say they can be adds to the list of Apple Pay-friendly establishments.
 
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