The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways. He understands business concepts, marketing concepts. He picks stuff up just like that, click. He understands what we do at our core better than anyone. If I had a spiritual partner at Apple, its Jony. Jony and I think up most of the products together and then pull others in and say, Hey, what do you think about this? He gets the big picture as well as the most infinitesimaldetails about each product. And he understands that Apple is a product company. Hes not just a designer. Thats why he works directly for me. He has more operational power than anyone else at Apple except me. Theres no one who can tell him what to do, or to butt out. Thats the way I set it up.