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What I meant by "same" is same look, same chassis ... like the mbp, imac and airs of recent years.

I get it that Apple can't make them thinner and lighter every year. So we get a "proper" new model every (what?) 3/4 years? I don't consider design changes and proper new models as "same". But the years between model upgrades are always the same: a bit faster and a bit brighter.

That's why I hope the rumors of that A-powered laptop are true. First because I could use something like that. Second it's a chance for Apple to build something new, with (hopefully) some funky colours. But, knowing Apple, they'll probably release it with 8gb of ram, for a year or 2, then in year 3 give it 16gb of ram and sell the memory upgrade as the best thing since sliced bread.
Well that has been Apple way since I can remember, also if something works there is very little push to change for the sake of it, when Apple tried, they went back, see the return of massage, the return of the laptop keyboard that doesn't brake by itself and so on.

We are at a point where either you reinvent the category or there is little to be done.

This is why we are seeing more iteration of the same now then we used to in the past, there was a huge room in the 90s a big one in the early 2000 Wich became small in 2010 and it's shrinking at a great speed.

We just got one of the biggest improvement with the M chip, so I guess for a long time we won't see another breakthrough.

I am hoping I am wrong, but the day of big excitement are almost over unless a new category comes out ( Wich it will eventually )

Everyone wants the cheap greatest computer, we got one with the mini, it was cheap and didn't cut many corners, I hope but think it's hard to achieve a similar price adding keyboard a screen and a battery without cutting corners.
 
I'm surprised by some of the Mark Gurman hate here because he breaks a lot of stories that turn out to be accurate. To name a few, the iOS 26 redesign, Apple Intelligence features being delayed, AirPods 4 coming in 2 variants, hearing aid support for AirPods Pro, and I can go on. He was the first to report all these things.
 
I am hoping I am wrong, but the day of big excitement are almost over unless a new category comes out ( Wich it will eventually )
You're probably right. I'm old enough to remember when cd-rom drives first appeared. Single-speed, double-speed, quad-speed ... in those days it felt like every 6 months or so the speed of those drives doubled. Which was progress but in the end it was the same, just faster.

I think the entire M chip range is great but the minor yearly Apple upgrades certainly feel like the cd-rom drive days. It sometimes feels like the entire M chip upgrade path is the way it is in order to justify yearly updates. "Next year we'll give them this, the after that we'll give them this", etc.

Feels like easy/lazy upgrades in a way. And by having a new chip every year, there's also the psychological aspect of knowing that when you do buy, you know you'll have an "old" machine 1 year from now.
 
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As an education-only laptop (or batch purchase only computer) it may make some sense, for students including younger ones. For the regular consumer in their stores and regular website as it would generate much less profit than their current models it makes a whole lot less sense because it takes so much profit potential away. For that use, I think it makes no sense. We're missing something here.

Several things to consider:
  • Profit margin is more important than profit. If Apple can maintain its margins then the device is worth considering as a product.
  • Incremental sales from people who would not consider a Mac because of price but would at an attractive price point would increase market share and overall profit.
  • The impact on M series MacBook sales also needs to be considered. Some percentage of current Air buyers would opt for the cheaper A series machine, which would impact overall profit. The question then becomes will the incremental sales increase make up for that loss.
Apple has a lot of data on the impact of a low cost Mac from the M1 at Walmart, as well as when they sold it in stores alongside newer models. I originally thought the Walmart Mac was a way to dump stock, no I'm more inclined to think it was a way to test the market for a low cost Mac without confusing buyers by having it in their own stores or online while targeting a new consumer demographic.
 
These “predictions” seem an awful lot like informed hypotheses.

Most of the so called leaks are. I am sure that they try to verify some of the them, other are obvious, the one with no verification … Apple probably delayed for next year.

Here is one. Apple is already working on Apple Vision. A cheaper version of Apple Vision Pro. It will live lighter, have less sensors, the internal displays will be slightly worst and less immersive.
 
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"and that updated monitors are coming"
monitors?? plural? whats the second ?
There are references to two display models in the code, J427 and J527. We don’t know what the second one is. It might be two different Studio models, or a new Pro model.
I believe the J527 rumor is via Gurman, and has not appeared in any of the leaks. If it currently exists, it's probably an OLED prototype? Samsung Display is shopping a panel that would work, and LG Display has hybrid tandem "Dream OLED" production coming online soon, but I'll guess Apple will use these for a Pro Display, not Studio Display.
 
Sad there’s no MacBook Pro leaks. Supposedly M5 chips are being manufactured, but the only potential product for them coming soon is Apple Vision.'

There are leaks.


High economic instability ( e.g., random tariffs ) is likely a contributing reason that Apple has pushed these back. ( Inventory in balance trying to beat tariff changes may need to be burned off, if pricing isn't know for costs in biggest market then a problem for Apple's "set prices once and don't change until next iteration" policy. )

Other issue is how much M5 volume that can get to. ( who else is buying up N3P wafer time). Vision Pro sells in far lower volume for can use much earlier in the production ramp curve for the M5.

Vision Pro probably needs it more . If not trying to maximize Geekbench scores a newer fab process can run at same performance levels while saving energy. More efficient processing can also use less aggregate power ( race to sleep factor). One major issue with Vision Pro is battery life.

Also not as much pressure. Qualcomm didn't roll out a "M-series" killer like theye boasting suggested. Nvidia's Arm on Windows solution is sliding (because allocating wafers to AI makes them FAR more money and Windows is swamp of driver and OS scheduler drama. ) AMD and Intel are not really treats.

Exact targeting 12 month updates is highly questionable. The iPhones are still doing it, but it is a dual edged sword as growth slows down.

Last time iPads got the M chips first; this time it’s Apple Vision. Doesn’t that “M” stand for “Mac”?

The plain M-series chip is a descendent of the. A__ X chips. ( A12X, A10X , etc. ). Roughly the same die size and where all iPad first. The plain M-series was also stuck with no Thunderbolt qualification for more than several generations ( just USB 4 , not Thunderbolt); again die size and target markets ( iPad Pro) being a factor.

M-series is more so that get some range of. plain, Pro , Max, Ultra . More so that the M-series spans the whole Mac product spectrum than they are "mac only". It is the prefix for a SoC collection, not a product.

A change seems to be brewing where the A-series is going back to two dies also. A18 and A18 Pro being different sizes. But will likely stay capped at two dies where the M-series will have. The phone Axx Pro SoCs have a problem because the "Pro" iPhone model dies off after only one year. Apple needs more long term product homes for those. That why may see "priced to sell" entry Macbooks (one port wonders) get a A18 Pro (just as the iPhone Pro that uses it dies off. )


Watch SoCs get dropped into Homepods. A-series get dropped into AppleTV. Apple's Silicon strategy is about putting their custom stuff into a variety of products to get to better economies of scale for the long term production of these SoCs. ( they are expensive to create and they need to make their money back. Can't do that throwing the design into the trash can after a 12-16 months. )
 
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An M1 with 8gb of ram isn’t a smart buy. Also: the vast majority of people live outside the US.

The cheapest new MacBook Air in Belgium is €1199. That equals $1399. That amount includes sales tax.
Do you really expect a $599 MacBook with A18 Pro with more than 8GB at that price point? I sure don’t.

As for being in Belgium, cool. I did say “if you’re in the US”, which means it doesn’t apply to those outside of the US. Perhaps there are similar deals in other countries I wouldn’t know about.
 
An M1 with 8gb of ram isn’t a smart buy. Also: the vast majority of people live outside the US.

The cheapest new MacBook Air in Belgium is €1199. That equals $1399. That amount includes sales tax.
Right about the RAM. Clearly worded by someone who is too often asked things like "What country is Belgium in?" or "Is Belgium in France or Germany?"

Breaking news: Very few people in America care about anyone else's country. I can name exactly three EU heads of state and one of them I only remember because she's hot.
 
Right about the RAM. Clearly worded by someone who is too often asked things like "What country is Belgium in?" or "Is Belgium in France or Germany?"

Breaking news: Very few people in America care about anyone else's country. I can name exactly three EU heads of state and one of them I only remember because she's hot.

Macron, Zelenskyy, Putin? I forget the name of the Uk’s version of Trump’s name. Or maybe King Charles is the head of state.
 
Macron, Zelenskyy, Putin? I forget the name of the Uk’s version of Trump’s name. Or maybe King Charles is the head of state.
I realized I was wrong later - by "3 EU heads of state" I meant Starmer, Macron and Meloni but I had forgotten about Brexit. Ukraine isn't part of EU so Zelenskyy doesn't count.
 
Right about the RAM. Clearly worded by someone who is too often asked things like "What country is Belgium in?" or "Is Belgium in France or Germany?"
For Americans: Belgium is the capital of Europe. We specialise in waffles and chocolate. And beer.

As a matter of fact, I am typing this from the Biercentral pub in Mechelen, which has 33 Belgian beers on tap and 333 bottled Belgian beers on the menu. Currently enjoying a Duvel, 8.5%. Very nice.

That encyclopedia you see explains the beers and the best foods that go with them.

Not that we're obsessed or anything.

beer.jpeg
 
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Yeah, it’s really good (for the price)
We have a Bluetooth controller for it and my son plays loads of games on it.
Asphalt 8 is one of his favourites.
AppleTV runs its own version of iOS
 
Yeah, it’s really good (for the price)
We have a Bluetooth controller for it and my son plays loads of games on it.
Asphalt 8 is one of his favourites.
AppleTV runs its own version of iOS
I use the PS5 controller we have here to play games on the AppleTV, since the kids don’t have any games I like for the PS5.
 
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