I have a regular black 7+ and went to the Apple Store to checkout the Jet Black iPhone. They have a JB 7 on display. The front side of both JB and Black phones look exactly identical in finish. The back side is where things get interesting. The JB iPhone feels awesome to grip and hold but it is a finger print magnet. The Apple Store employees were constantly wiping it with a microfiber cloth. I tried to wipe off the finger prints by rubbing it on my shirt but they were stubborn. It looks absolutely dirty with those prints as they show very easily with all the light reflecting off of its surface. There were no scratch marks on the JB display model but I can imagine that any scratches will show very easily than on the regular Black version. I have an option to pickup a JB 7+ next week but I decided to pass and keep my regular Black 7+.