LOL, oh yes, I'm sure Maxfield is terrified of getting a low YELP review. Haha.
People who are upset with the way Maxfield is handling this shouldn't be shopping there. The reality is Maxfield ordered all those Watches for their customers, without expecting Apple would muck things up so badly that they would be deluged by Apple geeks lined up around their store like homeless at a soup kitchen, discouraging their own customers from shopping there in the process. If anything Maxfield is intentionally making this difficult on the displaced Apple customers, because the reality is they will never go back to shop at that store again once they get their watch. I'm sure all the credit card disputes, phone calls, and the like are a giant headache for Maxfield, giving them one more reason to rue the day they agreed to carry the Watch at their high-end fashion boutique. But for each of the disputes opened on them, there's a dozen sales where Maxfield is sitting on the money and earning interest until the product arrives. At the end of the day, it's Apple who created this mess, and it's Apple who should be blamed, especially since they've had representatives at the store overseeing the watch sales from day one.
You know Maxfields is cursing the day they agreed to sell that watch. Like you said, I bet 99% of their days are just dealing with people crying and calling and crying over a $400 watch, who never plan on have anything to do with that store again.
People who thought they were gonna score watches faster than Apple would ship them and be able to flip them for a profit, or brag to others they already got their watch.
Your description of a soup line is spot on, I stopped by and that's exactly what it was. Maxfieldns was not prepared for the nuisance that we would bring down on their store, lol.
By the way for CITI, you obviously have never shopped in West Hollywood/Beverly Hills before, or you would know that unless you're "Industry" they could care less about you, that is exactly why I avoid shopping in that area at all cost.