No way Apple announces a $3,000 headset and expect the average Joe to buy it when they see a $300 one.
This headset better be mindblowing stuff to justify the price!
You have pretty much described the history of Apple-related criticism. Since I joined Macrumours, I have seen people claim time after time that X Apple product was doomed because of the existence of a cheaper alternative. And things then play out the opposite way.
The iPhone is more popular than ever, despite the existence of cheaper smartphones.
Apple is getting away with selling $1000 smartwatches, with their own thriving band ecosystem. Same with AirPods.
It sometimes feel like there is no tablet market, only the ipad market.
I predict Apple gets away with it because they know the iPhone user base tends to have more disposable income, and said product will be integrated more deeply with their ecosystem than the competition. In this context, it doesn’t matter that the competition is cheaper if it offers a worse experience.
Worse is if the low prices means these companies can’t remain financially sustainable.
Cheaper isn’t always better, especially if you want your preferred business to stick around for the long run.