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As a result, Apple has stopped work on a second-generation high-cost Vision Pro and is instead focusing on creating a lower-cost model with fewer features and a price closer to high-end iPhones
Still too expensive when compared with other VR headsets.

It’s a narrow niche and not worth it. Even Microsoft is abandoning mixed reality portal.

I was using VR headsets long before Apple and it’s early adopters came along.
 
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I think it was pretty predictable that this device didn't get a lot of interest. The price is too high and others are specializing in VR. The same thing happened to the other first product from Apple that you look through... the Apple Quicktake.
 
And a Quest 3 or any other headset would not fall into that "category"?

What's the price of the Quest again?

Another big difference is Meta explicitly markets the Quest as a VR headset.

Apple pretends it's some mass market device and calls it a spatial computer. In fact, they never use the word "headset" anywhere in their marketing materials. In reality, it's just a headset.
 
Most consumers who fork out so many $100 bills expect all benefits, no downsides.

It would be like Apple selling a $100k car with only three seats.
you're not answering my question: what does the price of the headset have to do with "social isolation" ( being your claim".
You can buy plenty cars that are $100k and way more that have only 2 seats ...
 
you're not answering my question: what does the price of the headset have to do with "social isolation" ( being your claim".
You can buy plenty cars that are $100k and way more that have only 2 seats ...

Consumers don't expect to be socially isolated with a $3,500 device.
 
Consumers don't expect to be socially isolated with a $3,500 device.
I expected to be socially isolated with a $3500 device. In fact, that's one of the primary use cases for me.

At what point will people understand that "it's not for me" doesn't mean "it's not for anyone."

Again, clearly this isn't a mass market device. Yet. Maybe it never will be. But very few successful products in the history of the world have sold to the level of the iPhone.

A dislike of the AVP does not make one an expert.
 
more accurate headline: Meta couldn't out engineer Apple
There is nothing special or impressive about Vision Pro. It is not even the best in all metrics despite the ridiculously high price tag. The only special thing about it are the high resolution displays, that Apple didn’t engineer and that anybody could include in their product if they were willing to market it at such an absurd price.
 
VR is niche. Apple refusing to call it VR stinks of naivety.

Hopefully now they can go back to fixing the mess that is every Apple OS due to devoting so many resources to Vision Pro.

It's okay though, they're gonna released a gimped version at $2000 so everyone can afford it!
 
Usually when Apple debuts a brand new device, they open the doors for a whole new category of products to become mainstream and go into production.

Apple Vision Pro was such an unusual miss that not only did not do that, but killed the entire category.

Because Apple can’t do it well, who can?
 
I kind of wish it were coming in 2027 just to have a few more years to laugh at it. I was hoping to watch it fail while wearing proper 3D glasses from Apple.

Mark never fails to disappoint.

Distasteful? Sure.
But still fun? Absolutely.
 
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but they expect that from a $500 device? ok, whatever, doesn't make any sense but whatever other argument you want to create to dislike the VPro ...

It makes sense, you may not want to understand it, but it certainly makes sense. The market response to Vision Pro already tells you it.

It's the same way consumers buying a $999 iPhone have different expectations compared to a $399 Android device.
 
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Usually when Apple debuts a brand new device, they open the doors for a whole new category of products to become mainstream and go into production.

Apple Vision Pro was such an unusual miss that not only did not do that, but killed the entire category.

Because Apple can’t do it well, who can?

I really hope this post is satire.

Apple can't even make their iPhone UI run above 80hz on a 120hz screen, 3-4 years after "inventing" high refresh rate screens.
 
I expected to be socially isolated with a $3500 device. In fact, that's one of the primary use cases for me.

At what point will people understand that "it's not for me" doesn't mean "it's not for anyone."

Again, clearly this isn't a mass market device. Yet. Maybe it never will be. But very few successful products in the history of the world have sold to the level of the iPhone.

A dislike of the AVP does not make one an expert.


"Today marks the beginning of a new era for computing,” said Tim Cook, Apple’s CEO. “Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing."


Apple compares VP to the level of Mac and iPhone. Those are mass market devices, but somehow VP isn't?
 
I have a Q3 and it's a very enjoyable, comfortable device. That said, I would not be interested in paying 3-7 times as much for a similar device.
 
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I'm not sure how much was because of Apple's "struggles" or because of this: "Meta was aiming to sell the device for under $1,000, but that was not going to be possible with the high cost of the displays."

It sounds like Meta wanted to target a lower price but couldn't figure out how to do it. You can't make a high end competitor to the AVP and expect to be able to sell it for <1/3 the price.
 
"Today marks the beginning of a new era for computing,” said Tim Cook, Apple’s CEO. “Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing."


Apple compares VP to the level of Mac and iPhone. Those are mass market devices, but somehow VP isn't?
Sure...and if you go back and look at the numbers, the Mac took a long time to establish itself. The iPhone was much quicker, sure. But that doesn't suggest that the AVP has to follow that model exactly. And of course Apple knew that a $3500 product wasn't going to reach global penetration like the iPhone.

I get that you don't like the product. It may never, ever, ever be for you. But your dislike says nothing about the product or the category, other than you don't like it and it's not for you.

Too many pretending to be experts. An N of 1 is not data.
 
Even more accurate: Meta agrees Apple wasted money on a frivolous product. LOL

There is nothing special or impressive about Vision Pro. It is not even the best in all metrics despite the ridiculously high price tag. The only special thing about it are the high resolution displays, that Apple didn’t engineer and that anybody could include in their product if they were willing to market it at such an absurd price.

"$3899? Fully Spec'ed? That is the most expensive headset in the world and it doesn't appeal to gaming customers because it doesn't have a controller, which makes it not a very good gaming machine!"
 
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On the business side, AVP brought in more than $2B in sales (rough estimate). With a very high margin.
The iPhone mini brought $10B in sales (rough estimate) with a high margin and they still scrapped it. And that didn’t need to amortize the 10 years of R&D they put into the AVP.
 
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