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Meta Partly Blames Apple's iOS Privacy Changes for Slowing Its 2022 Hiring Plans
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Of course, because any other business should first verify that any strategy will not negatively impact Meta’s cooperate plan and bottom line. How DARE Apple!
Meta needs to stop blaming others for its failures. It’s a **** company making money off invading peoples privacy.
Russia blames Ukraine for the war stretching to a third month.
Wouldn't put it past them they have "a glitch" that somehow bypasses ATT framework.
Were I running a company that had these advertising tactics that stopped working as well for whatever reason I think I would take the opposite tack. I would instead reinvest in greater numbers of engineers to find a new way to advertise as well without the data we had before. This would cost shareholders in the short term but this is how to build a company for long term gains. This shortsightedness will cause Facebook to fail.
Social media is modern day tobacco. Except this one rots your brain instead of your lungs.
I think Meta / Facebook's problem is market saturation, increased competition, and a negative perspective from what should be their key demographic. They cannot keep up. Facebook is seen negatively by the younger demographics, no matter how much they try to copy Tik Tok, Snap, etc it's still Facebook.
Facebook tried to pivot to Metaverse-type stuff about 15 years too early. Technology and network connections cannot support an extended VR world currently. Meta will die as a company long before a Metaverse is feasible for the general public.
Facebook tried to pivot to Metaverse-type stuff about 15 years too early. Technology and network connections cannot support an extended VR world currently. Meta will die as a company long before a Metaverse is feasible for the general public.
Because they already had a profile for you (or people who meet a range of criteria exactly like you) before this feature existed.
Thank you Apple. Hopefully Meta continues to lose money.
When you can’t think of any better explanation for your own decision mistakes, just blame Apple.
“When users first open an app on iOS 14.5 and later, they can choose "Allow Tracking" or "Ask App Not to Track." With the latter, that app no longer has access to a critical piece of information known as IDFA, or Identifier for Advertisers, which makes it harder to target personalized ads to that user.”
Why does the IDFA even exist?
Why does the IDFA even exist?
Awww poor meta. : insert tiny violin : Facebook has single handedly contributed to steady decile of our society. F**k Facebook and anything associated with it.![]()
Meta, still better known as Facebook, plans to hire fewer new employees for the remainder of 2022 than previously planned, the company's chief financial officer, David Wehner, said in an internal memo obtained by Business Insider that partly blamed Apple.
![facebook-meta.jpg]()
In the letter to Meta employees, Wehner said that the company needs to "take another look at our priorities and make some tough decisions about what projects we go after in both the short and medium-term." Due to slower than expected revenue growth for the last quarter, which Wehner partly blames on Apple's ATT (App Tracking Transparency) framework, Meta will hire fewer employees for the rest of 2022.
Wehner said this change "will affect almost every team in the company," adding "this will be an opportunity to reprioritize work to make sure we're all focused on the most important things." Wehner remains optimistic, however, about what's to come despite a turbulent last few quarters.
Most notably, Wehner said that Meta hopes its incorporation of AI into its ad business will help mitigate losses caused by Apple's ATT framework. The ATT framework, launched in 2020, gives users a choice on whether they wish to be tracked or not across apps and websites owned by other companies. More than any other company, Meta was and continues to be vocal against giving users that choice.
When users first open an app on iOS 14.5 and later, they can choose "Allow Tracking" or "Ask App Not to Track." With the latter, that app no longer has access to a critical piece of information known as IDFA, or Identifier for Advertisers, which makes it harder to target personalized ads to that user.
In December 2020, Meta took out a full-page ad in The New York Times, Wall Street Journal, and Washington Post calling Apple's privacy changes bad for small businesses. Meta said in the ad that "limiting how personalized ads can be used does impact larger companies like us," adding Apple's "forced software update" will "limit businesses' ability to run personalized ads and reach their customers effectively."
Over a month later, Apple's CEO Tim Cook said in a speech that Apple has long championed user privacy and that ATT is a step in the right direction. "ATT responds to a very real issue," Cook said. "Technology does not need vast troves of personal data, stitched together across dozens of websites and apps, in order to succeed. Advertising existed and thrived for decades without it. And we're here today because the path of least resistance is rarely the path of wisdom."
Referencing data brokers and ill-intended companies, Cook added, "it has never been so clear how it degrades our fundamental right to privacy first, and our social fabric by consequence." Zuckerberg said that Apple's privacy features are targeted at changing how Meta operates, claiming the changes are only self-serving to Apple.
Cook said in a tweet that even with ATT, Meta can "continue to track users across apps and websites as before" but that thanks to ATT, users now simply have a choice.
Article Link: Meta Partly Blames Apple's iOS Privacy Changes for Slowing Its 2022 Hiring Plans
This IOS 14 update has changed small business
Ads were a great means to get business. Meta didn't get rich because businesses wanted to waste money....they got money because they MADE businesses money.
The ads costs have skyrocketed while the results have gone to near zero for most businesses.
"Privacy" sounded good at the time but the results have been very difficult.
Ads were a great means to get business. Meta didn't get rich because businesses wanted to waste money....they got money because they MADE businesses money.
The ads costs have skyrocketed while the results have gone to near zero for most businesses.
"Privacy" sounded good at the time but the results have been very difficult.
Everybody was able to quench their thirst because someone was able to sell them cheap water after they dug a well to tap into someone else's ground water. Now that the property owner has blocked access to the well everyone is thirsty again. Instead of looking for other legitimate sources of hydration they are arguing that they should have a right to the water they don't own because it was cheap and plentiful.
Except, ever since trying to slip in spyware, they don't value your privacy.
That photo keeps popping up and is darn creepy. Looks like Zuck wants to get his hands around you......rather get his hands around your personal data.