Hard pass from me.
- Privacy nightmare
- Have to make an Instagram account
- No desktop or iPad experience
- Discoverability seems low (I mainly “use” Twitter to follow a few organizations and companies that use it as their main communication channel, whereas Threads seems focused on following real life people you know).
- For how I use Twitter, I don’t see how Threads offers any better of an experience (there has to be a compelling reason for people to want to migrate, aside from “new and shiny”).
Aside from my own personal gripes, I don’t see this succeeding unless Twitter actually dies. They’re too similar of a product to both do well, practically speaking. Big companies and advertisers will want one clear winner, and unless they move over, the average user won’t either. Social networks are very sticky things at that size. I’ll predict that one of these will be either entirely shut down or virtually dead within a year.