Everyone keeps saying that Microsoft's failure is not understanding what a tablet is, what a tablet needs to be. That they are still lost between the laptop and the tablet. They aren't. If anything, Apple is lost between the phone and the tablet. Don't get me wrong, iOS is a perfectly capable, quick, and reasonably efficient system on a phone, but on a tablet, it still looks foolish.
The iPad does well because it is, a. APPLE, b. The prettiest, and c. APPS. The operating system is not at all built for a tablet.
Windows 8 is an operating system built for tablets first, touchscreens, and laptops and desktops second. It embraces the functionality and usability of a tablet, as opposed to putting a bunch of small icons and crap notifications on a large super HD screen that is completely wasted, and living/dying by the app developers.
This tablet has a kickstand... if you don't like it, don't open it. Will you notice it? Maybe, but Microsoft just included a kickstand (opening is optional) and the Surface is thinner than the iPad. I don't see how an added function (oh, HDMI and USB as well) without the need of accessories in a smaller enclosure can be frowned upon... And the keyboard, also optional, seems incredibly functional to me, especially if on the road, a business trip, etc. Otherwise, it is an overpriced cover - one that Apple I'm sure would have no problem charging $100 for and selling out immediately. But that, of course, is with the power of the Apple logo. (A power which they absolutely earned).
At the end of the day, better device, better operating system, more functional, no iOS apps. And that, is the only reason this device will fail. (That and the fact the Microsoft is no longer cool and consumers, 99% of tablet owners, will look down at anyone using a tablet other than Apple's... Consumers care how they are perceived, especially in regards to a $700 investment used heavily in public). In all reality, all my existing Apple products and the quantity/quality of iOS Apps are the reason I will purchase the next iPad as opposed to the Surface, but I will most certainly envy every Surface owner I meet. (I'm estimating that to be 1-2 people in the next 12 months).