Apple is so worried about Samsung/Android I wouldn't be surprised if Microsoft makes a huge comeback and overtake Apple in phones and tablets in the next few years. Microsoft is more aggressive than Apple in my opinion.
Microsoft and "aggressive" are two words that haven't belonged in a sentence together since Microsoft's initial rise. These days Microsoft is a slow-moving behemoth playing catch-up in every category they aren't already dominant in from actions they took a couple decades ago. Every new product category, they entered late and did poorly in. Search, music, mobile, they have a tiny slice of the pie. They were third place in gaming consoles last generation. They were a distant second in the generation before.
We'll see what happens under Microsoft's new management, but you can't possibly say Microsoft has been more aggressive than Apple over the last fifteen years. Microsoft has been notoriously risk-averse. Just ask a Microsoft engineer. The ones I've talked to say they work on some cool tech in the lab, but management only puts out products after ponderous consideration of how neatly it will fit into their existing business models. Apple, meanwhile, has basically created multiple new product categories that nobody else thought made any sense, then scrambled to copy after Apple showed the way. They've killed off products that were selling incredibly well, in order to make radical shifts in their product line-ups.
----------
this is just plain freaky now..
A phone that says without any response from the user, "I hope your ready for this trip" ?
I don't mind when voice know this, (which isn't is kinda not good since you don't have control over what you told it previously), but when a piece of technology knows ahead of time what your about to say, and reply before you even say it..... That's the thing which i'm not good with...
The human relation is difference, but this is technology... It's not supposed to be human, its supposed to be computers with limited capability.
I think the term "real person assistant" is the key here.. How real is too real, to the point you just wanna start running as far away as possible.
I don't mind all this stuff, but there is certain level it must stay at...
Maybe we're coming up on the uncanny valley of digital assistants.