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macrumors bot
Original poster
Apr 12, 2001
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The Loop reports that Microsoft, which is preparing to open the first of its retail stores, has been contacting Apple retail store managers and attempting to lure them away with increased salaries to run its own stores.
People that have spoken to The Loop on condition of anonymity confirm that Microsoft has contacted a number of Apple's retail store managers to work in their stores. In addition to "significant raises," the managers have also been offered moving expenses in some cases.
Apple managers who have accepted Microsoft's offers have reportedly then been tasked with attempting to hire Apple retail store staff, similarly dangling increased compensation as an incentive for employees to make the switch.

Microsoft's retail store initiative has been designed to directly compete with Apple retail stores, with the company looking to open its new stores in close proximity to Apple's existing stores. Microsoft has also hired former Apple real estate executive George Blankenship as a consultant to assist with its retail store initiative.

The company's retail stores are not the only arena where the Microsoft has attempted to gain a running start by tapping into the Apple ecosystem. Microsoft has also been reported to have offered significant sums of money to certain iPhone developers in order to entice them to port their applications to the new Zune HD platform.

Article Link: Microsoft Attempting to Lure Away Apple Retail Store Staff?
 

SkippyThorson

macrumors 68000
Jul 22, 2007
1,586
789
Utica, NY
Unnecessary. :)

Whatever they do isn't going to help them. It works for Apple because Apple cares about the customers.

M$ just sees numbers. That isn't how retail works. For that fact, neither does "If you can't beat 'em, rip 'em off".
 

thegoldenmackid

macrumors 604
Dec 29, 2006
7,770
5
dallas, texas
Kidnappings are probably the best bet. It's funny especially because it's widely acknowledged that knowledge of Apple products is not the most important part of getting hired.
 

petermcphee

macrumors 6502a
Aug 20, 2008
631
0
I guess you go where the quality is. Notice that there was no mention of hiring the Genius Bar staff. :p
 

ksavorate

macrumors newbie
May 16, 2008
29
1
I have nothing to say...



They should make an effort to find their own staff, not poach employees from Apple!
 

Xavier

Contributor
Mar 23, 2006
2,666
1,270
Columbus
If you can't beat them, steal from them. Microsoft has played this role for some time now (OS X for example)
 

ziggyonice

macrumors 68020
Mar 12, 2006
2,385
1
Rural America
For the first time, all the Specialists, Geniuses, Creatives... they'll all have to ask themselves what working for Apple really means. Do they work because they are passionate and engaged to represent the philosophy, ideals, and products that Apple stands for? Or are they in it just for the paycheck?

For those who choose the latter, I say good riddance. It leaves those who are truly worthwhile, knowledgeable of Apple inside and out -- available to help customers and inspire switchers to the Mac, among other Apple technologies. Without the core of Apple's retail team (those who are engaged and dedicated to the brand), the influence that Apple would have in their stores would be minimal, at best. But they've done something that no other retail chain has done before: finding associates who share the same level of pride in products that customers are so eager to own.

If Microsoft is unable to acquire associates that possess the same passion as those who work for Apple, their attempt at retail will be a failure.
 

Srai-W

macrumors regular
Oct 10, 2008
135
8
Singapore
:rolleyes: First their ads, now this? Maybe they should get someone from Apple who can think of something other than what Apple does?!?!?!
 

NewSc2

macrumors 65816
Jun 4, 2005
1,044
2
New York, NY
For the first time, all the Specialists, Geniuses, Creatives... they'll all have to ask themselves what working for Apple really means. Do they work because they are passionate and engaged to represent the philosophy, ideals, and products that Apple stands for? Or are they in it just for the paycheck?

For those who choose the latter, I say good riddance. It leaves those who are truly worthwhile, knowledgeable of Apple inside and out -- available to help customers and inspire switchers to the Mac, among other Apple technologies. Without the core of Apple's retail team (those who are engaged and dedicated to the brand), the influence that Apple would have in their stores would be minimal, at best. But they've done something that no other retail chain has done before: finding associates who share the same level of pride in products that customers are so eager to own.

If Microsoft is unable to acquire associates that possess the same passion as those who work for Apple, their attempt at retail will be a failure.

Jeez, people need to get paid. If I worked at a Levi's store or something, and GAP was offering more, shouldn't I switch jobs? Isn't that how Apple's execs got lured away by Palm?

Being an Apple fan is nice and all, but it doesn't put food on the table.
 

jav6454

macrumors P6
Nov 14, 2007
17,209
2,283
1 Geostationary Tower Plaza
Poaching staff is same thing as stealing staff. Apple can have them sign NDAs before they leave as a precaution to protect Apple trade secrets and as a warning to MS.

This move means Microsoft is really desperate.
 

ziggyonice

macrumors 68020
Mar 12, 2006
2,385
1
Rural America
If I worked at a Levi's store or something, and GAP was offering more, shouldn't I switch jobs? . . . Being an Apple fan is nice and all, but it doesn't put food on the table.

But how many people work at Levi's because they WANT to work there? How passionate are they in selling Levi's products? How much do they care about the company as a brand, a philosophy? It's that type of passion that Apple looks for in their retail staff. If an Apple employee doesn't have it, they'll take the job at Microsoft.
 

Aldyn

macrumors member
Jun 27, 2006
77
0
I guess I'm most confused about what exactly would get sold in a Microsoft store?

-XBOX's/games
-XP/Vista
-Crappy routers
-???
 

lord patton

macrumors 65816
Jun 6, 2005
1,052
10
Chicago
Does Microsoft understand that they are a very different company from Apple?

Microsoft has incredible customer support. Really. It's just that their customers aren't *you*, the computer user. Their customers are IT departments, OEM PC manufacturers, and business technology consultants.

If MS has determined that they need to directly support the end user, great. But it's going to take a lot more than a store front with displays and peripherals.

When my MBP had a faulty optical drive and battery, the Apple Store swapped them out in minutes. Will the MS store be authorized to conduct repairs on any PC the customer brings in? Will they have staff trained to teach 3rd party apps?

Once you get past the superficial presentation, there's not a lot of similarity—either in function or product—between Apple Stores and MS. Are they really just going to copy, and are they really stupid enough to think it would work?
 

081440

macrumors regular
Mar 14, 2006
160
24
New Jersey
Interesting...

Like most everyone has said, if the employee takes it then they're really not that committed to Apple... This almost seems to be helping Apple through filtering out those who love apple for apple and those who love apple for the paycheck. I have no hard feelings against those who are in it for the paycheck, it's just two different mindsets of why the employee comes to work each morning.

I can't wait to see how this plays out.... :cool:
 

Jake381

macrumors member
Jul 31, 2008
42
0
The microsoft reaction to everything seems to be to throw money at the situation. They just can't make anything simple it seems.
Just look at their website! So much detailed information can be accessed on the front page.
 

harmonica01

macrumors 6502
Jul 30, 2007
253
0
haha, I can see the wait list already...

(( the next available appointment for tech support is in 19 days ))

some customer comes in "why does the laptop in the apple shaped store run windows faster than this dell?"

the list goes on...
 

Rodimus Prime

macrumors G4
Oct 9, 2006
10,136
4
hmm it clear many people here are not clear how things work out there. What Microsoft is doing is a common practice amoung companies in any bussiness. They try to steal talent from other companies. Apple does it.

It is getting easier for companies to do this today because many companies treat there employees like a numbers and show Zero loyalty to them so why should the employee show any loyalty to the company.
 
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