Microsoft CEO: 'We Built More Devices Than We Could Sell'

Discussion in 'iOS Blog Discussion' started by MacRumors, Jul 26, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    During an internal town hall event earlier this week, Microsoft CEO Steve Ballmer and COO Kevin Turner spoke to employees about the recent $900 million writedown the company took for the Surface RT, reports The Verge.

    "We built a few more devices than we could sell," said Ballmer, in reference to slow Surface RT sales. Ballmer also went on to say that the company isn't happy with its Windows sales, either. "We're not selling as many Windows devices as we want to."

    Microsoft has been heavily marketing the Surface RT as an iPad competitor in a series of negative advertisements that highlight the Surface RT's multitasking capabilities, its accessories, and its low price.

    Earlier this month, Microsoft was forced to drop the price of its Surface RT tablets by $150, making the base price for the 32 GB tablet just $349, or $449 with a Touch Cover included. Despite the slow sales of the Surface RT, Microsoft is pushing ahead with plans for a second generation tablet.

    Article Link: Microsoft CEO: 'We Built More Devices Than We Could Sell'
  2. MetalRCG, Jul 26, 2013
    Last edited: Jul 26, 2013

    MetalRCG macrumors newbie

    Sep 20, 2012
    Winter Springs, FL
  3. Rudy69 macrumors 6502a


    Mar 30, 2009
  4. jfx94 macrumors regular

    May 22, 2013
    where ever I am at.
    Sounds like a pretty upbeat and enthusiastic town hall meeting.
  5. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    At least he has a good grasp on the situation :D
  6. Macrolido macrumors regular


    May 14, 2012
    Monterrey, Mexico
  7. keysofanxiety macrumors 604


    Nov 23, 2011
    So basically, Microsoft is saying they built more than one Surface?
  8. OldSchoolMacGuy Suspended


    Jul 10, 2008
    Totally agree. Ballmer has been a cancer to that company. The board should have ousted him years ago.
  9. JNanny macrumors newbie

    Feb 5, 2013
    People can see thru the negative advertisement and can see what iOS devices can do better than Androids. Stop all this BS advertisement and spend your resources in making a better product!!
  10. SteveLV702 macrumors 6502


    Oct 15, 2007
    Las Vegas, Nevada
    one of the problems is no built in 4G LTE Connectivity....

    Then on top of that the Windows App Store collection SUCKS
  11. keysofanxiety macrumors 604


    Nov 23, 2011
    Surface doesn't run Android.
  12. olowott macrumors 6502a


    May 25, 2011
    Dundee, UK
  13. newdeal macrumors 68020

    Oct 21, 2009
    I tried the touch cover at the store and it was aweful. Not sure why anyone would buy it, the keys dont move and they arent sensitive so you end up hammering each one two finger typing style. RT was DOA anyway as there are full tablets with windows 8 running Atom cpus for the same cost and with the same battery life. Too bad even the new atoms are much slower than even core 2 duos
  14. jmh600cbr macrumors 6502a


    Feb 14, 2012
    After seeing what happened to Blackberry and Windows tablets it clear to say that the competition should not be trying to compete with Apple, they should find a different niche that need filling.
  15. jglonek macrumors member

    Aug 20, 2012
    There's an easy fix for all of Microsoft's problems:

    1) Ditch Windows RT. Immediately. Before more people buy it at a fire sale and expect things for it.
    2) Get Haswell-powered Windows 8 tablets out ASAP, at the iPad's price MAX. Doubling the price isn't going to sell them.
    3) Remove Metro from desktop Windows. Or at least give the option of a FULL Windows Desktop or Metro (not this silly start button that goes to Metro in 8.1). Either way it's on the same core, who cares what the GUI looks like?
  16. johncarync macrumors regular


    Aug 2, 2005
    Cary, NC
    Step down? No...stay on.

    I think the best thing for Apple (and Google) is if Ballmer stays as CEO of Microsoft.
  17. dannyyankou macrumors 604


    Mar 2, 2012
    "We thank everyone for their patience, we're making iPads as fast as we can." - Steve Jobs
  18. barkmonster macrumors 68020


    Dec 3, 2001
    Translation: Copying anything Apple do with a cheap knock off version worked with Windows, even when it was an absolute joke in comparison, instead of just an eyesore, but we can't seem to set our photocopiers properly and do the supermarket brand routine with tablets for some reason ;)
  19. jdblas69 macrumors regular

    Aug 15, 2012
    Even dropping the base model to $349 I don't see these things moving. My guess is we will see another HP touchpad fire sale, these things will probably be $99 by Christmas.
  20. B4U macrumors 65816


    Oct 11, 2012
    I think that is an indication about how bad is the public awareness of the surface has now.
  21. Rogifan macrumors P6


    Nov 14, 2011
    Microsoft should focus on what it's best at - the enterprise. Spin off Xbox and focus on things like Office, database, Azure, etc. rather than redesigning Windows to play in the consumer electronics space. What's wrong with Microsoft being more like IBM?
  22. tbrand7 macrumors 6502


    Feb 8, 2013
    New York
    Microsoft should stick to what they do best, office…
  23. MarkCollette macrumors 68000


    Mar 6, 2003
    Toronto, Canada
    While I would still buy an iOS device, I think they make some valid points. I would like to be able to switch to having two apps run side by side at times. Hell, even if it was just two phone apps, that are intended for the small size, running side by side on the tablet. I can't count the number of times I have to switch back and forth between two apps to accomplish a single task. And to make matters worse, the double button click, then find the app and click method is annoyingly time consuming when you just want to go back to the previous app.
  24. eyehop macrumors regular

    Oct 31, 2005

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