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And with their traditional schedule and way of doing things, it appears they were unwilling or unable to release something to tie us over meanwhile. After WWDC and then September, other companies will keep advancing every few months or even weeks, but Apple will wait a whole other year to make major progress. This model might have to change.
I’d rather Apple wait and get things right. Also, with all the pressure from shareholders to outperform on this AI stuff, they can’t afford to release something half-***ed.
 
Man, with other tech companies pulling out AI magic at every big event, at this point WWDC is either going to be mind-blowingly amazing... or a massive disappointment if Apple turns out to be behind the curve on AI again.

I really hope for the former. 🤞
1. Apple will have a slew of features that are similar but with fancy names
2. They will be significantly underwhelming because I believe their NPUs are not better than Qualcomm's - 38 TOPS on M4 compared to 40 to 75 TOPS on Qualcomm), All the previous models have a range of 11 TOPS to 20 TOPS. This will affect AI tasks performance on older machines significantly.
3. Microsoft made these free because they are on device. The APIs are also open to developers. So, you will have apps such as free video players taking advantage of this - Free subtitles for any video that you play (for example). Will Apple go the same route or will they make it subscription based? Will the developers of free apps be able to use them for free in their apps?

We have to wait and see.
 
It’s basically Windows Vista 64 bit with a skin, new drivers and Direct X 12.

Every Windows OS in the last 20 years has just been a reskin like that. Many of the admin apps haven’t even been reskinned since Windows XP.

macOS does major reboot from the ground up every five or so years. Every year is a major rebuild that requires many apps to be updated.
New emojis too. Don't forget to mention them. :)
 
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You clearly weren't around for the internet boom of the mid-to-late 90s.

Yep. Wait til it pops. Right now the winners are the ones selling this nonsense. The losers will be the ones thinking it’ll make them more efficient or make more profit.
 
Will any of this be available on Windows 11 Arm running on an M series Mac in Parallels? And will it run better on a Surface with their new processors or on an M3/M4 MacBook?
 
A better comparison would be iPad Pro to Surface Pro. And the screen on the iPad Pro is much better than any of the new Surface devices.

Sure but iPad runs a phone OS. Cool if you want to draw or view docs. Stream a movie.
 
Joanna Stern: I’m excited about Windows again. Oh and here’s my interview with Satya Nadella where he talks about how Microsoft is going to take down the Mac. #barf
I saw that video.

What I thought was interesting - Satya wants AI on the PC! Because that's where he still has an operating system.

Apple has an incentive to go all out to make sure AI is best consumed(collaborated?) on an iOS device.
 
"We have a computer for people who love Windows that they can be very very proud of" doesn't exactly answer a pretty direct, softball of a question "so you feel like you've got Apple now?"
True but it's the right answer. These new PCs are really for people who love Windows.
 
They aren’t really talking specifics with these Qualcomm chips.

They’re claiming great battery life but at what performance expense? And they aren’t talking about battery life on higher performance tasks.

The Surface Laptop line is running about $200 less than an equivalently configured MacBook Air. Microsoft is squarely taking aim at the Air because the Qualcomm chips don’t have an equivalent Pro/Max/Ultra equivalent and only max at 16 gb RAM (the M3 can go to 24 gb). Edit: I just realized the processor and RAM configurations are tied to specific colors of the computer…anything more than a 16 Gb Elite 15” can only be had in black…what?!

The AI features Microsoft showed off are useless fluff except for Recall, which is a complete and total privacy nightmare and an example of “just because you can do it doesn’t mean you should.”

Windows 11 chokes on a high speced Intel PC (ask my work computer) so I can’t imagine it doing well on Qualcomm ARM chips. Windows hasn’t been and still isn’t ARM ready and given the performance overhead from all of Windows’ underlying cruft, I think these devices are going to underwhelm when all is said and done.
They showed (I mean. there was no live streaming of the event, only live blogging of the event) Davinci Resolve and CapCut taking advantage of the NPU and replacing the background in the video on the fly. Zoom call having live translations and live captions in 4 languages simultaneously. The verge tells that they have a script that runs the battery life tests which they ran on both the Mac and AI PC. They have a better battery life on the Surface PCs. Will it reflect in real life? We can wait for reviews that will come in a few weeks.

Qualcomm's Pro Max equivalents will come shortly, when the Oryon V2 and V3 are released. Apple silicon gains are becoming incremental anyway.

So, hoping this will light a fire beneath Apple. Remember, more people are likely to buy a Windows laptop than an Mac because they have been using Windows anyway and have never used MacOS.
 
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I’ve been critical of Apple for missing the AI boat, but this stinks of a super Microsoft Bob that I’m not really looking for.
 
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Fair play to Microsoft it's a good idea. It'd be nice if they dropped ALL the Windows legacy support and created a modern AI baked Windows OS from scratch. There's just SO much legacy junk in Windows for the enterprise sector it's insane.

They've got stuff in that back end that still behaves the way it did in MS-DOS times to prevent breaking compatibility. I know that is needed for some business - but how about a Windows Classic/Business/Professional etc that has all that legacy support baked in - and a lean, modern OS for the average user or new business startup that doesn't need all the legacy support but wants a modern fast OS?
This is ARM so there will be no legacy. However, it will run legacy apps through Prism Emulator.
 
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It's concerning how far behind Apple seems with AI. Google has AI built into Android and MSFT is making AI PCs. Apple still has Siri that can't do anything...
Is it that they underestimated the importance of it a few years ago and are playing catch up? Or (and hopefully this is not the case) that they just are behind and will fall further though? I really am hooked on my mac for work and home but some of these things other companies are putting out... it makes me feel like i'm being forced to compromise.
 
I just want a switch that disables all that co-pilot **** in Windows!! And stop trying to get me to use Edge for the f'n last time!!! Chrome is still better. Pains me to think Apple will be partnering with M$ and their OpenAI Sub-company most likely :(
Or you can buy a PC that is not Copilot Plus. :)
 
Yeah, I was just thinking that’s a pretty useful…. Just ask it to show you the website you visited a couple weeks ago… an eggs Benedict recipe…. And then boom! Pops up the page. That would be really nice.

Likewise, the ability to modify photos by targeting the background or foreground sounds amazing…

No way I’m going to switch from macOS to Windows… But it would be awesome if Apple added some cool features like this….
I think Apple will add similar features. But the question is whether it will be behind subscription wall :)
 
They’ve been trying Windows on ARM for 15 years and still suck.
I can understand your angst. The lead that you thought Apple will have for a considerable period has just evaporated. Apple is only able to get incremental improvements even though it is going from 4 nm to 2 nm. It is lagging behind in AI capabilities. So, instead of egging on Apple to improve, which is not going to happen quickly, diss the opposition. Easy Peasy
 
I would love to have an iOS feature to be able to turn on translation for an entire app. Because…. as an American living abroad, sometimes you need to download local apps which are not in English…. It’s such a pain in the butt!! It would be awesome if you could tell iOS to translate the entire app into English continuously. ♥️
I am sure it will be there. The question is whether it will be free like MS has done or will it be a subscription service.
 
[Consumer] AI and privacy are fundamentally at odds with one another. Apple needs to figure out how to balance the two since their marketing hinges on privacy. They aren’t going to do a “j/k!” on that!
Why would there be a privacy issue when the entire thing is on device? Unable to comprehend.
 
Recall looks quality if it works
That’s what Apple used to have a feature similar to that, you could see all the actions you did with dates, but they took it away. I think Microsoft is moving in the right direction, while Apple is still sitting on lots of tasks that we could do better, like the new iPad Pro with an M4 chip, so we have to wait for an M4 Mac Studio till end of 2025, it’s all about their profit.
 
Can it watch me sleep too? And tell me how many times I cough during the day? The only feature that will be legitimately useful is the ability to turn off what I DON'T want it to do. And thats probably the last feature they will add.
You can omit specific apps or limit it to specific apps. It is not an all or nothing approach.
 
I’d rather Apple wait and get things right. Also, with all the pressure from shareholders to outperform on this AI stuff, they can’t afford to release something half-***ed.
If Apple’s all in on AI now it can’t be something that gets updated once a year at WWDC. I don’t believe the only options are once a year or half-baked.
 
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