Re: Good Article
Bingo.
This is what we call a market that has entered 'commodity status', whereby the major determining factor is *price* (within a certain parameter).
Dell learned this eons ago - that computers were going to become appliances at some point. Ergo, they modeled their business after a low-cost manufacturer of boxes.
Apple definitely must go the Sony/IBM route: get their technology into others' products, share development costs, create tools and appliances that work across platforms, and embrace open standards.
I think we're seeing those pieces come into place very nicely and Apple is positioning itself to leverage many of its technologies, investments, and purchases in the coming 12-24 months.
I genuinely believe that 2003 will be a landmark year for the company, representing a fundamental 'shift' in growth strategies as Apple moves to the Sony/IBM model.
Bingo.
This is what we call a market that has entered 'commodity status', whereby the major determining factor is *price* (within a certain parameter).
Dell learned this eons ago - that computers were going to become appliances at some point. Ergo, they modeled their business after a low-cost manufacturer of boxes.
Apple definitely must go the Sony/IBM route: get their technology into others' products, share development costs, create tools and appliances that work across platforms, and embrace open standards.
I think we're seeing those pieces come into place very nicely and Apple is positioning itself to leverage many of its technologies, investments, and purchases in the coming 12-24 months.
I genuinely believe that 2003 will be a landmark year for the company, representing a fundamental 'shift' in growth strategies as Apple moves to the Sony/IBM model.
Originally posted by jayscheuerle
Apple faces the same problem as do all computer makers. Pretty much everyone who wants a PC has one and for everyday tasks a 4 or 5 year old computer still does the job. How do you convice someone who uses their computer to surf the web, check their email and do their accounting to buy something they don't need? Computers are becoming appliances, and for most intents and purposes can be used until they die. I'm talking about the average user here, not gamers or pros, whom I am happy to take advantage of and buy their 2 year old discards when they are overcome by the "latest and greatest" urge. Apple hasn't sold any hardware to me personally since my 6100 and like cars, computer's resale values plummet the moment you take them home. Buy used.
Apple has the right idea with the iPod. They need to compete with Sony more than Microsoft. - j