http://www.reuters.com/article/industryNews/idUSWNAS046320080430And it was hugely hyped and cost 150 million. So it LOST money. Losing money is not "very good".
Well then that wasn't pointed at you, was it? Of course I suppose I'm being a hypocrite here, with my defense of Seinfeld.Ah, the tired "fanboy" card. For the record, I'd be saying the exact same thing if any other company hired Seinfeld for ads, including apple.
I realize this, but it just seems wrong to call him one. At least he did Bee Movie.Do you even understand what the term "has been" even means? It's not somebody who hasn't done anything, it's someone who did something big a long time ago but nothing recently. That definition fits Seinfeld perfectly.
So I wouldn't be surprised that this agency will even execute this Microsoft campaign using Macs, lol.
He's a brand all right, an incredibly tired one. People see him and they remember a great show a long time ago, and a guy who has been floundering since.
This reaction isn't just mac bias, look at the headline on Yahoo news:
"Microsoft, Trying to Be Cool, Hires Uncool Comic for Ad Campaign"
http://finance.yahoo.com/tech-ticke...mUD6tqa0rBLqQAY10Qa3Rm7YWsA?tickers=msft,aapl
No way. If you think throwing money into ad time is enough to help sales, you're incredibly naive. The ads actually have to be good (which MS has never done well), and people actually have to like the product when they start using it.
It would be VERY interesting to find out what kind of computers are being used by the creatives at this agency. I'll bet they are Macs! Apple should just play the new Windows commercials, and at the end say "Made with a Mac!"
This thread is a classic example of Apple fanboy hypocrisy.
I have little doubt that if the article were about Apple having hired Seinfeld to do new "Get a Mac" spots for them, you'd all be drooling over the idea and talking about how he's brilliant is and how timeless his comedy is.
I actually think these ads will turn out to be some of Microsoft's best, since Mr. Seinfeld is still a pretty funny guy, and think he's a great choice to refresh Microsoft's image. They've never been about going after the Adult Swim crowd, people - Seinfeld's broad fan appeal (remember, he had one of the most popular TV shows in history and still routinely sells out arenas doing stand up) is exactly the same base Microsoft covets.
Seinfeld: "Macs are gay. Not that there's anything WRONG with that."
I actually think MS paid $10mil to Seinfeld just to use one of his memorable catchphrases from his show - like the one you pointed out or even the "Master of your own domain" or maybe the "....but I don't want to be a pirate" one spun into the Switcher or Mac Dude.
I don't think MS is gonna go after the "cool" thing (at least directly) as I think they'll not do something that Apple has already done.
Finally - proof that my fellow Mac users can exhibit sanity.Frankly, the ads will fail because Microsoft is in charge and they just don't know how to be popular. That's really all there is to it. But all the critisizm of WHO is in the ad is misplaced and beside the point.
Well as a matter of fact they are using Macs. Of course o9ski is right: it doesn't matter what the tool is. The point though is that if the ad agency uses Macs (and deliberately made the choice) then it does say something about the platform.It would be VERY interesting to find out what kind of computers are being used by the creatives at this agency. I'll bet they are Macs!
Well as a matter of fact they are using Macs. Of course o9ski is right: it doesn't matter what the tool is. The point though is that if the ad agency uses Macs (and deliberately made the choice) then it does say something about the platform.
But your right, SWC. MS is like the lame, podgy suburban man who tucks his aqua polo shirt into his cream khaki shorts and drapes his windcheater over his shoulders. And then buys a Porsche Boxter thinking he's something special. When he should have bought a Ferrari F355 and a new wardrobe.
I absolutely *do* believe you! I mean, you don't always need to upgrade your hardware or software. Sometimes you can just say 'stop, that will be enough'.Moreover, you might not believe me, but some agencies still run on G4 and early G5s and CRT monitors.
Who's defensive? Some people will make religions out of anything. Too bad for them I suppose.Jesus Christ. Why do you people get so defensive over a company.
Do clothes matter? Does anything matter? Now we're getting philosophical.Does it really matter?
Who said that? Do you have any evidence? Please show me this evidence. If people say 'it's perfect for me' it doesn't count.You guys act as if Mac OS X is perfect, when in reality, it's far from it.
jerry: hi, i'm jerry
newman: i'm newman
jerry: i'm a mac user
newman: i use pc
yada yada yada
It's not like he's Michael Jackson or Michael Jordan.
That's odd, because my window fan doesn't spin - but its blades do spin.
You made exactly the same mistake that you're accusing the other guy of making!
And, by the way, I'm sure that "spins like a helicopter" was perfectly understandable to 99% of the readers here. Not every statement needs to be written like it belongs in a technical manual - normal speech often has implied context.
OK, well, we could get into this, and you're fundamentally right about English needing to imply a lot. However, I wasn't actually picking on him because I thought it was not "understandable" -- I don't doubt you could guess his meaning. No, it's just that I happened to find it funny, when I thought of a helicopter actually spinning. You missed the point.
What you say about technical vs implying with colloquialisms is quite accurate. However, you seem to think it's normal to describe helicopters as spinning, which isn't the case. With a top or a revolving door, it's clear that basically the thing we picture in response to their names spins. Likewise with a computer fan, though technically it needs a motor to spin it. The computer fan, top, or revolving door are all essentially spinning things, while a helicopter, indoor cooling fan, or unicycle just have parts that spin, when we picture the situation of spinning. Therefore, if something which only has a small (if significant) spinning part is described in general as spinning, it can have comic effects.
That's why I said I wasn't picking on his English skills -- it's not so much a mistake as a funny way of putting it, like my daughter once described a unicorn as "pointy." Understandable, but funny. (Yes, my daughter sees unicorns.)