MacNewsFix
macrumors 6502a
What's the reason they chose Windows 10-1 over Macs? I forgot.
Why? Two reasons:
1) Besides the entry level Mac mini, Apple only makes PCs that start at $1K USD and above (sometimes referred to as "premium computers"). Below that mark is pretty much a fool's game, as Microsoft designed it so OEMs would slit each others throat in a race to the bottom. Just ask HP who is abandoning the business. Pretty bad when you're averaging the same profit per device that your OS provider is making (~$50). When people do decide to go above the $1K mark the trend flips, and then people choose Apple more than 9 out of 10 times.
2) Building on reason 1 above, the average PC is usually cheaper. Not because of some perceived "Apple Tax," but because Apple knows what happens when you approach your product like it's just another commodity. The vast majority of people just need an entry-level PC and don't care about the overall experience or specs, so they usually go as cheap as possible. After all, do you really need a premium machine to do what the majority of office drones do (email, surf the web, create a spreadsheet, or type up a document)?