Then don't advertise as unlimited from the beginning. This is bait and switch. I don't see how people are okay with this. It's simple, they want the benefit of getting everybody to sign up so they offer unlimited in the beginning, but now that they have enough customer and they think they can turn profit they are doing away with it? This is the same for the free users as well, started with 30GB now they are cutting down to 5? They obviously knew people are using it and they want to turn profit, this has nothing to do with "too much data to handle".