We are not. People here seem to act like the M3 is the only chip that Apple produces, and that more powerful offerings like the M3 Pro and M3 Max don't exist. I suspect this is what will be the case here. Microsoft's snapdragon laptops may beat the M3 MBA in a few very specific scenarios (which may end up not being all that relevant to end users), while losing in virtually every other metric that matters, and they flat out won't be able to hold a candle to the other laptops that Apple sells.
A lot of this "Apple has grown complacent and the competition has now caught up" rhetoric will end up aging pretty badly, IMO.
Already aged badly with the new Snapdragon benchmarks. The Elite model is in the M2 Max range, consumes more power than the M3 Max and will look like a slug compared to the M4 Max.