Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Just like in the 90's, Apple was 5 years ahead and then spent the next 5 years chasing failed projects like Apple TV+, Apple Vision Pro, etc., and let the competition catch up. History repeats itself.

I sort of understand criticizing Apple TV+, but your Vision Pro take is shortsighted.

When components shrink enough for augmented reality glasses to finally become mainstream (10 years? 15 years?), we’ll be able to point directly to Apple’s work on the Vision Pro and their learnings from the device.
 
All of that is in vain when it runs Windows.

People that buy these work in Office and browsers. Same with the Air. The hardware could be running chromeos as far as most of them are concerned. Windows or macOS, it barely batters anymore because they are all competent and state of the art launchers for MS Office and Chrome.
 
No word on if the Surface Pro is faster than the MacBook Pro as well as the Air? 🤔

The silence from Microsoft makes me think they can't compete with the MacBook Pro yet... still, good for them that their Pro device is faster than a fan-less laptop that throttles under heavy workloads. :p
 
Windows - never again. If there will be some day a Linux version for it - maybe...
There are several Linux distros built for ARM, Arch and Debian among others. I think compatibility with x86/x64 apps will be a much bigger issue than on Mac or Windows, though.
 
  • Like
Reactions: DarthDon
Apple’s worry isn’t the hardware, they’ve got that covered. It’s the lack of AI integration in macOS and iOS. They’re beyond late to the party. AI will revolutionise the industry, and Apple will be left behind.

IMO, Jobs would have seen this coming years ago and skated to where the puck will be, rather than where it is like Cook has done.
 
well, competition is a good thing, but the "average" customer doesn't care about cinebencz benchmarks.
More interesting, they either sell online, or like at Best Buy right next to any x86 Windows computer, so that will be their main "competition"... and it's running WinARM, so no x86 compatibility, which might not matter to non-enterprise users
WinARM has a translation layer like MacOS. Unless you are running ****** antivirus software, it will all work fine.
 
  • Like
Reactions: MacsAre1 and smulji
Snapdragon X Elite is slower than M3 in both single-core CPU and GPU. It also has worse thermal performance according to this PDF.

Exactly, it goes to show that the marketing is working quite well even between Mac enthusiasts.

Notes that I think should be taken into account:
- M3 MacBook Airs only have 4 performance cores to boot right? The rest efficient cores iirc (as an apples vs oranges comparison) amount together as a single extra performance core or something along those lines (but it just isn’t made for that use case).

- M4 is already around the corner, single core scores if the iPad Pro are jaw dropping.

- GPU scores aren’t being mentioned at all… they are a key component of the whole SoC of Apple’s approach. If the latest phones that come out on Android are any metric, they even use outsourced GPUs like AMD GPUs on the latest Exynos

- Do they have all the extra “GPU like” units? Can they decode/encode several 4K/5K streams real time for video editing?

Anyways, great I guess, but just like we gotta take Apple’s statements as what they are, marketing embellishment, so we should for Microsoft’s.
 
well, competition is a good thing, but the "average" customer doesn't care about cinebencz benchmarks.
More interesting, they either sell online, or like at Best Buy right next to any x86 Windows computer, so that will be their main "competition"... and it's running WinARM, so no x86 compatibility, which might not matter to non-enterprise users
But it does have AMD64 compatibility through their own version of Rosetta. Not quite as fast but ok for a lot of things.

In any case they barely compete, Windows users gonna buy this, macOS users gonna buy macs. Macs market share have grown a bit but mostly WinARM competes with Wintel/AMD.
 
It's silly of Apple to restart the whole speed comparison marketing approach. They should be pushing the experience of Mac OS not who has the best benchmarks. These new computers are so fast now for most needs that it becomes meaningless. Even Apples M1 is still good enough for most people. IF you are a gamer or a 3D artist then maybe benchmarks are important to you. I have an M2 MacBook Air 15inch and came from a 2015 iMac. Everything launches instantly. I feel no lag doing all the tasks I do day in day out ( O365, Adobe Creative Suite ) and I cannot make a dent in my battery life. If I had an M3, M4 etc I don't know if I would notice the difference.
It's Microsoft making the comparisons, mostly to demonstrate that they are "back in the game." Satya Nadella told the WSJ as much.
 
I sort of understand criticizing Apple TV+, but your Vision Pro take is shortsighted.

When components shrink enough for augmented reality glasses to finally become mainstream (10 years? 15 years?), we’ll be able to point directly to Apple’s work on the Vision Pro and their learnings from the device.

The same could be said for the Newton to the iPhone, 15 years later. But Apple is not typically a company that dabbles in technology demos and proof of concept products. Every time they've done that it has not worked out.
 
Windows does have a lot of clients & customers are on the same platform as their vendors, so there’s that & a formidable foot up with AI.
 
So their "Pro" Surface is faster than Apple's consumer "Air" MacBook. Cool
I love how Microsoft’s marketing team introduced it to the guys at the Verge as “the fastest pc on the planet, in fact, it even outperforms the m3 MacBook Air”. Like… wow, you’re really phrasing it like that? Fastest pc on the planet, so fast that it’s faster than the cheapest Mac. Talking about killing it with praise there…
 
A 15” HDR2 touch screen Surface laptop with 16GB RAM, 256GB SSD and 22 hours battery life is $1299. A 13” OLED iPad Pro with Magic Keyboard, 8GB RAM, 256GB SSD and 10 hours battery life is $1,648. I think Apple may be seriously challenged here. Especially iPad.
RW1j1Tr


I love surface hardware since the first but personally for me I’d still get the Mac.
 
  • Like
Reactions: dustin_
But it does have AMD64 compatibility through their own version of Rosetta. Not quite as fast but ok for a lot of things.

In any case they barely compete, Windows users gonna buy this, macOS users gonna buy macs. Macs market share have grown a bit but mostly WinARM competes with Wintel/AMD.
Microsoft spent most of the presentation comparing the Surface Pro to the MacBook Air. While Microsoft may not compete much with Apple directly, their partners such as Dell, HP, and ASUS do.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.