Microsoft Says 'We're Faster Than a Mac' in Latest Windows PC Ad

[MacRumors]

Microsoft today shared a new ad on YouTube with the tagline "we're faster than a Mac."

In the video, Microsoft says the top-end Windows PCs with Copilot+ branding are up to 58% faster than the previous-generation MacBook Air with the M3 chip, based on Cinebench 2024 multi-core CPU benchmark results. The ad is citing old figures that were reported on all the way back in May 2024, so take that as you will.

While the ad is using an older MacBook Air for comparison purposes, Microsoft's fine print does say some Copilot+ PCs are still faster than even the latest MacBook Air models with the M4 chip, based on the same Cinebench 2024 benchmark.

Some of the Copilot+ PCs that were tested include Lenovo's Yoga Slim 7x with Qualcomm's Snapdragon X Elite processor, Microsoft's Surface Laptop with the Snapdragon X Elite, and HP's OmniBook Ultra 14 with AMD's Ryzen AI 9 HX 375.

While it is true that some PC chips are faster than Apple silicon chips in certain tests, Apple said the M4 family of chips continues to offer industry-leading performance per watt. This impressive power efficiency results in the MacBook Air having fast performance, long battery life, and a thin and light design without an internal fan.

In the end, using Windows over macOS remains a dealbreaker for some customers regardless.

Article Link: Microsoft Says 'We're Faster Than a Mac' in Latest Windows PC Ad

 

[Shalev Lazarof]

Microsoft, the McDonald's of the tech industry.

 

[germanbeer007]

Ok. Now do battery life

 

[mattopotamus]

who doesn't love updates, updates, and more updates with windows PCs. I feel like with a Mac, for work especially, I can set up the machine and someone can use it for years without my intervention. With our windows PCs, I am constantly dealing with driver issues, updates, etc.

 

[Joe Rossignol]

Microsoft, the McDonald's of the tech industry.

Their ad here feels comically low budget, like a high school student's project while they learn how to use a video camera and Windows Media Player.

 

[macbookj0e]

Man I can’t stand windows 🤣

 

[contacos]

who doesn't love updates, updates, and more updates with windows PCs. I feel like with a Mac, for work especially, I can set up the machine and someone can use it for years without my intervention. With our windows PCs, I am constantly dealing with driver issues, updates, etc.

And these damn updates ALWAYS happen when you are about to leave the office.

 

[555gallardo]

Microsoft is telling truth in this ad. Windows is definitely faster in terms of hardware depreciation.

 

[kitt9000]

I'm glad the ARM space is taking off which apple pioneered. Until the Mac is able to have a touchscreen and 5G, a mac is a no go for me, despite being an Apple fan. iPad pro 11 used for mostly media consumption given the more basic OS but nice hardware, but a surface pro 11 does more than a mac for me including always on 5G to work on the go and ability to sign documents and use apps with a full desktop OS available.

 

[Shalev Lazarof]

Their ad here feels comically low budget, like a high school student's project while they learn how to use a video camera and Windows Media Player.

They are geeks, as long as the box works and do it's JOB it's OK.

they don't even start to understand the philosophical depth at Apple.

 

[AusMness]

Isn’t the matching X Elite Surface Laptop still quite a bit more expensive than the M4 Air

 

[JonathanX64]

They're not completely wrong tho. Ryzen AI 3xx chips are phenomenal, both in terms of CPU and GPU.

Which means that Microsoft has made a bet on the wrong horse again, with underwhelming Qualcomm chips and the very unpolished Windows on ARM.

 

[JonathanX64]

who doesn't love updates, updates, and more updates with windows PCs. I feel like with a Mac, for work especially, I can set up the machine and someone can use it for years without my intervention. With our windows PCs, I am constantly dealing with driver issues, updates, etc.

Microsoft releases updates at about the same pace as Apple — exactly once a month (on a so-called Patch Tuesday).

 

[coolfactor]

Oh, how the tides have turned.... Microsoft chasing Apple. Love it!

 

[coolfactor]

Shivers ... that ad ... shivers!

 

[Unregistered 4U]

Great! So I’ll be able to run Final Cut Pro even FASTER?

Ummmm, about that…

 

[progx]

Sure. Now, talk about the compatibility of X64-86 based apps on the Arm powered Surface you’re advertising to be faster than a MacBook Air. Sure, it’ll be faster, but it won’t be nearly as versatile as the MacBook Air with any M-series chip.

 

[hieranonymous]

Microsoft knows if they mention Apple they’ll get some attention. This type of gambit is typically employed by Real Housewives who wanna stay relevant on Bravo. It’s definitely low-hanging fruit for a multi-trillion-dollar company.

 

[MrGimper]

Not watched but assume this is a like for like machine spec?

 

[sputnikv]

Microsoft says the top-end Windows PCs with Copilot+ branding are up to 58% faster than the previous-generation MacBook Air with the M3 chip

it's quite telling that you have to compare your current best against your competitor's weakest chip/device from last year

 

[Plutonius]

Microsoft convinced me. /S

 

[Michael Scrip]

Microsoft knows if they mention Apple they’ll get some attention.

This type of gambit is typically employed by Real Housewives who wanna stay relevant on Bravo. It’s definitely low-hanging fruit for a multi-trillion-dollar company.

So it's like when Apple did their "Get a Mac" ads comparing a Mac to a Windows PC... but this time it's Microsoft comparing their Windows PCs to a Mac.

 

[tonywalker23]

Maybe this will lead to a new generation of “I’m a Mac, I’m a PC” ads. Those were my favorite.

 

[racer1441]

This is of no concern at all to Apple.

It should however drive everyone over at Intel (Only Apple chips, Snapdragons, and AMD made the cut) into some sort of program that requires you to turn over your shoe laces and belts.

 

[Moukee]

So the lowest-performance, last-generation M chip is slower than the "Elite" or "Ryzen 9" of the competition in all-core workloads? Shocking.