Microsoft Says 'We're Faster Than a Mac' in Latest Windows PC Ad

[seek3r]

*cough*

'pioneer' != "joint venture"

What amazes me is that it took AAPL so, very long to find success in the Design.

Worth remembering that Apple’s Newton, which released in ‘93 and under development since ‘87 was an ARM6 device, that count?

 

[splifingate]

Worth remembering that Apple’s Newton, which released in ‘93 and under development since ‘87 was an ARM6 device, that count?

If the penny-farthing is any indication of such: yes!

 

[cylack]

I have a gaming PC laptop and its a pain. Nonstop Windows updates and Nvidia driver updates. Also, it has to be plugged in or it becomes useless in less than 30 mins.

 

[HMI]

I don't see the point in comparing it to a Macbook. It doesn't run MacOS. You're comparing Apples to Lemons. One is fun to use, and the other leaves you with a bitter taste in your mouth.

What kind of lemons have you been eating? Mine have always been sour! Hmmmm. Strange!!

 

[bcomer]

Even if that it true Windows is a terrible OS.

 

[Big_D]

Worth remembering that Apple’s Newton, which released in ‘93 and under development since ‘87 was an ARM6 device, that count?

And Acorn had released the first ARM devices in back in 1987, but they developed the processor a couple of years earlier and spun off the ARM processors into its own company, as a joint venture Apple and VLSI a couple of years later, so the actual processor existed and was on sale in finished products, before Apple got in on the act.

 

[Haiku_Oezu]

Well, it's marketing, it's always an half-told story.
They wanted to prove they're faster and comparing against last year's M3 gave them what they wanted, so they went for that. Questionable? Yes. False? No.
Apple wants to prove they're faster, but M3 vs M4 gives risible improvements, so they use M1 or their 6 years old intel model as baselines on front-page splashes. Questionable? Yes. False? No.

What I’m saying is I think comparing the M4 to the M1 is not deceptive because someone who has an M2 or M3 will just say “OK but how does it compare to MINE? Not as faster? Guess I’ll wait”, it’s not like they’ll assume “guess it must also be twice as fast as the M2!”

It’s not really trying to fool anyone but rather just focusing on a part of their existing users that are more likely to upgrade.

It’s only dishonest if you think the point is to go “look at how much we improve every single year!” but I don’t think that’s the goal
Apple has even gone as far as telling their shareholders they don’t expect year over year upgrades because their hardware is good enough to last for years and that’s why they’re pushing so much into services right now

That’s the same reason why they had comparisons with Intel Macs a couple of years into the Apple Silicon transition, they know a lot of people upgrade their iPhones and Macs every few years as opposed to every single year and that’s why they compare against older devices

A better example of scummg marketing from Apple would be their BS numberless charts comparing Apple Silicon with “top PC laptop computers” - you won’t catch me defending that marketing strategy any time soon

 

[nebo1ss]

They were certainly early investors in ARM, when it was split off from Acorn Computers and Benares m became simply ARM and not Acorn RISC Machine.

The A in ARM is not acorn but Advanced Risc Machine. Certainly the company originated with Acorn. I was also an early investor in ARM when they went public and made a tidy sum when Softbank bought them. However, that has nothing to do with being a pioneer. ARM really was a product of Cambridge university alongside many other ÌT startups that were based in the area.