I didn't watch it because I'm not interested in ads. I will say that Apple's M-series chips do lead in performance-per-watt. That's about it though. Literally the only metric; it's an important one, for sure, but still the only one.
As a company, Apple's greed knows no bounds; we can see this with their behaviour in response to courts and governments. I find this behaviour off-putting.
I've been using macOS and Windows about 50/50 for years. I really appreciate how Macs run quiet and cool. The battery life isn't a big deal to me because I don't need that. Even on Windows I think I've run out of battery once or twice in the last 5-6 years. But, again, quiet and cool is nice. That being said, I find that Windows beats Mac in every other facet. It's not as locked down, supports more applications and games, is more configurable; and the fact that it runs on any hardware means the variety of devices available for purchase is substantially larger. If there's a particular hardware design I'm looking for, chances are it exists. The higher-priced Windows machines are built just as well as Macs, but often provide more for the money: better screens, more RAM, more storage. While the M-series chips in the Macs are fast, I often never max. out their performance. Similarly, I rarely max. out the performance of my Windows machines, so both feel just as fast to me.
Telemetry (privacy) is not much different in my opinion, either. I installed Little Snitch on a Mac and the amount of phoning home Apple services (that I'm not even using) do is absurd. Windows lets you tune some of that down and I've found (from monitoring traffic) that if you turn most of it off, it doesn't really do much short of checking for updates.
At the end of the day, Apple as a company does not seem to provide me any material gain over the competition. So, if I can get more and do more for less money elsewhere, that is what I do. My last two purchases were an Android phone and a Windows laptop; I have no regrets, they both work splendidly.
