Microsoft Shares Holiday Ad Promoting Surface Go Over Apple's iPad: 'Big Dreams Need a Real Computer'

[RogerWilco]

Yes, there are real computers and if I need one I would buy a real computer. If I need a tablet I would buy a real tablet. What I wouldn't want to buy is something that pretends to be both and is neither.

And then you find yourself on the road with a iPad Pro and someone hands you a thumb drive with medical records that need to be transferred. Sure, it’s an edge case, but it points out the crippled mess that is iOS file and storage management. Microsoft is spot-on with this ad campaign.

 

[Piggie]

Yes, there are real computers and if I need one I would buy a real computer. If I need a tablet I would buy a real tablet. What I wouldn't want to buy is something that pretends to be both and is neither.

You could just as well say.

There are real camera's and if I need a camera I'd buy a real one.
Or
There are real music players and if I need one I'll buy a real one.

Not ones limited by cramming them into a phone for poorer experiences.
But we, and I guess you are happy with that.

So why should you need two identical square rectangles covered with glass doing different jobs.
When one square rectangle covered in glass is powerful enough to do both tasks equally well ?

 

[DEMinSoCAL]

To me the PC at work is a regression. I grew up with Windows PCs, and the iPad to me is the real computer made for humans, not some cold tools forced down by corporate IT depts. The company PC is actually much more locked down than iOS. It's just an Office machine with most websites banned that I cannot install anything on it.

Logically, then, the reason you like the iPad is because it's NOT a work computer? Ever wonder why offices aren't filled with people using iPad's for their work? LOL!!!

 

[0947347]

Sounds like a cheapshot...Then again, the fact that I can't conveniently save mixed file types for a project into one viewable folder (ex. Garageband file, Text document and a Photo) is very frustrating when using my iPad.

Maybe I am misunderstanding what you really want to do, but I do put a multiple formats into folders on my iPad. I wish there was a quick look on iPad though.

As for the ad, if needs a real computer, then Surface Go isn’t for her neither

 

[muadibe]

Too bad W10 is still an unreliable disaster.

Exactly! Total garbage.

 

[DNichter]

Similar to Samsung's approach, it won't help. The Surface won't sell because it's an okay laptop and a crappy tablet. I don't really see any comparison between the two, so this feels pretty desperate. In the end, use what works best for task at hand.

 

[0947347]

Logically, then, the reason you like the iPad is because it's NOT a work computer? Ever wonder why offices aren't filled with people using iPad's for their work? LOL!!!

It is not logical nor what he/she have said 🙂

 

[StellarVixen]

Logically, then, the reason you like the iPad is because it's NOT a work computer? Ever wonder why offices aren't filled with people using iPad's for their work? LOL!!!

Calm down, why are you angry?

There are people for whom W10 works OK, but there are people (including me) for whom W10 is a complete nightmare.

Instead of saying that people who say opposite from what you say are liars, you should say that your experience is different.

 

[YaBe]

Microsoft is the new Apple, Kudos to Nadella!

Too bad that is completely untrue. If your W10 computer is an unreliable disaster, it's all on you. You either bought a piece of crap computer to begin with, or you downloading too many "free" things from the internet.

The truth is, W10 is one of the best, most reliable versions of Windows 10. But, feel free to post links to mainstream IT sites who say W10 is a disaster. I'd be interested in what I must be doing right for my clients who have completely a trouble-free W10 experience. As a matter of fact, one client that is mixed Mac and Windows, the Mac users have far more issues than the Windows users. Far more.

Completely true, used to hate Windows, but V10 is AMAZING, fast reliable and stable, of course I buy all the licence and do not download garbage from internet.

 

[StellarVixen]

Microsoft is the new Apple, Kudos to Nadella!

Which is reflected in sales, as I see. /s

 

[YaBe]

Which is reflected in sales, as I see. /s

As a consumer I could care less about who sells the most, I am more concerned in who sells what I need / want, it used to be Apple, now it is not.

Sales will come, they just need to keep this path!

Yes Apple's "DONGLE" is bigger, but that's because without one you can't do anything 😀😀😀 in theyr ecosystem.

 

[StellarVixen]

As a consumer I could care less about who sells the most, I am more concerned in who sells what I need / want, it used to be Apple, now it is not.

Sales will come, they just need to keep this path!

For sure, there is always "tomorrow".

 

[Justanotherfanboy]

I hope this generation will do great things to come.

Me too!!!
But to pretend like 10 year olds can’t get just as much use out of an iPad is preposterous.

 

[YaBe]

For sure, there is always "tomorrow".

Again I do not understand your point, buy what you like, I do not buy something just because the company is selliing millions of it.....

As a matter of fact I went to Apple when they were the underdogs, and that was a positive for me, not many people used them.

Me too!!!
But to pretend like 10 year olds can’t get just as much use out of an iPad is preposterous.

The power of marketing, we all get sucked in when it is "our company" doing it, we despise it when it is a competitor 😛.

Used to laught at the Pentium guy smoking 😀😀😀 (they were not really going on fire you know 😀)

 

[scottsjack]

I totally agree with Microsoft. That is why my new mini arrives tomorrow. I also need a real computer (as a replacement to my cMP). Three family members have iPad Pros, one is a new 11 inch. I have an iPad mini 4.

The guy who set up the installation of my home's new windows used an iPad for the transaction. So did the lady who ordered my new blinds. iPads are really great devices and they are super handy but they are not real computers in the same way that Macs and PCs are.

 

[Bending Pixels]

The Surface Pro Go's Achilles heal - Windows 10

 

[0947347]

How about this one:
BIG DREAMS, SMALL SURFACE.
FOR 10 YEARS OLD WHO WANT TO ENJOY THE WINDOWS EXPERINCE.
I miss the times when I was using windows and had my weekly pop ups about problem with registry and DLL library missing 🙂
Ah, Good old days.
I also love the fact that at work we have windows 7 and when I turn the computer, it starts to update without asking me and cannot do “before job” preparation. Sometimes it updates when I am trying to leave. And we do not have admin privileges so I cannot change anything. Lovely experience I recommend to every 10 years old.

In am sure there are many happy windows users, i definitely am not one of them.

 

[Martyimac]

Too bad that is completely untrue. If your W10 computer is an unreliable disaster, it's all on you. You either bought a piece of crap computer to begin with, or you downloading too many "free" things from the internet.

The truth is, W10 is one of the best, most reliable versions of Windows 10. But, feel free to post links to mainstream IT sites who say W10 is a disaster. I'd be interested in what I must be doing right for my clients who have completely a trouble-free W10 experience.

Thank you, took the words right out of my mouth.

 

[Stella]

To me the PC at work is a regression. I grew up with Windows PCs, and the iPad to me is the real computer made for humans, not some cold tools forced down by corporate IT depts. The company PC is actually much more locked down than iOS. It's just an Office machine with most websites banned that I cannot install anything on it.

Apple's and oranges. An unrestricted desktop OS is still way more flexible than iOS.

edit: one is inflexible due to your company policy, the other is inflexible due to the design/ nature of the OS.

 

[H2SO4]

Yes, there are real computers and if I need one I would buy a real computer. If I need a tablet I would buy a real tablet. What I wouldn't want to buy is something that pretends to be both and is neither.

Not the point being made and you know it. It's about needing more than iOS which is extremely restricting. If you need Windows, (or any full OS for that matter), and have $400 bucks for a new machine, you're NOT going to buy an iPad.

 

[BornAgainMac]

I prefer the iPad's tablet experience to Microsoft Windows 10's tablet experience though. But I agree the "real" computer experience of the Windows 10 on the Surface Pro is true. You can actually connect a portable drive to it and run full desktop applications.

 

[Stella]

Too bad W10 is still an unreliable disaster.

Really? Windows 10 does what want, very well - i.e, a gaming machine. Far better in that department than OSX, or iOS! But I still wouldn't want to do my day job on Windows, much prefer Mac OS for that.

 

[MarkB786]

I have a loaded Surface pro and a Surgace go. The pro is outstanding, powerful and useful. Unfortunately the go is underpowered and laggy. Otherwise a very very nice concept that will be a contender in future iterations. But for now if I had to choose between an iPad pro and a surface go, it would definitely be the iPad.

 

[brofkand]

How about this one:
BIG DREAMS, SMALL SURFACE.
FOR 10 YEARS OLD WHO WANT TO ENJOY THE WINDOWS EXPERINCE.
I miss the times when I was using windows and had my weekly pop ups about problem with registry and DLL library missing 🙂
Ah, Good old days.
I also love the fact that at work we have windows 7 and when I turn the computer, it starts to update without asking me and cannot do “before job” preparation. Sometimes it updates when I am trying to leave. And we do not have admin privileges so I cannot change anything. Lovely experience I recommend to every 10 years old.

In am sure there are many happy windows users, i definitely am not one of them.

I remember having to disable extensions on my Bondi Blue iMac to get it to boot too, or having my MacBook Pro reliably kernel panic because 10.5 was full of bugs. Or having my root account enabled in High Sierra without a password. Both OS'es are far from perfect.

 

[H2SO4]

I do not know what is worse, one runs smooth, stable and fluid, but mobile OS, and other runs horrible, but desktop OS.

If I was forced to choose one to be my main computer for everything, and I had to use that only, I would choose Surface, and begin the abusive relationship with it.

Yep, me too. Don't like Windows, never have but I do recognise it's far more capable than iOS13, (no that wasn't a typo).