If the deal closes it would make them the third largest game company behind Sony #2 and Tencent #1. It will pass antitrust.
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Microsoft to Acquire Game Studio Activision Blizzard for $68.7 Billion
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I will be surprised if this gets approved, how is this not a monopoly? Microsoft will own just about every major game studio and will restrict games to its own platforms. Isn't that kind of what a monopoly is?
I'm gonna say it and leave it here.
The smartest big tech CEO in history, will be the one who buys Nintendo.
*Looking at you Tim*
The smartest big tech CEO in history, will be the one who buys Nintendo.
*Looking at you Tim*
I agree with what others have said about Apple ignoring the gaming space. It’s a mistake given the industry they’re in. Instead of Apple TV+, which is essentially an ego project for the executives, they should have been making company purchases like this one. Gaming makes much, much more sense for Apple over TV and exercise. Imagine Apple offering WoW free to Apple Arcade subscribers and could be played, in some form, on all devices. Yeah, it’s old and its popularity has waned, but that would be a huge boost and would attract people to at least try Apple Arcade. Call of Duty and Diablo would be huge upsides. Given that Candy Crush and Hearthstone are already big on the iPhone, these would just be fantastic additions to Apple’s portfolio. Instead we get a second season of crappy TV shows for a very limited audience trying to compete with much better streaming services making more appealing content.
Blizzard sailed with Blizzard North, what we have today is a massive cartoonish cash grab. While it could be a good purchase in the long run, imo it's not even close to be worth what MS is paying.
Yeah because there is no Microsoft software on Mac's??? I am a huge Apple/Mac fan but without Microsoft software on the Mac, you would have at least 1/3 less Mac users and way less iOS users.
Obvious answer it to grow your market. If you are on the fence right now about which next gen console to buy this may tip you in the Microsoft direction. Gamepass is a fantastic value.
Wow. Hopefully they'll clean up the place from all the sexual harassment. And this can't mean anything good for Blizzard games on Mac.
Apple is heavily oriented around mobile gaming. Mobile gaming is now larger in terms of revenue than PC gaming and console gaming combined. How does that qualify as "ignoring" gaming? Apple is a big player in the largest segment of the industry as it currently exists.
Lol, most new games aren't even released for Mac. Any decent game studio ditched Apple already, games get broken with every OS update pretty much and Apple couldn't care less, they don't care about their own users, imagine game studios ?
Gaming period is bigger than the movie and sporting industries. I am quite surprised that Apple has not made a serious effort into gaming.
If they just took the Apple TV and beefed it up with a M1, created their own controller and sold it as a gaming console, it would be great move. Any game ported to it would be available for the M1 Mac's.
This is a big understatement. The M1 Macs are incredibly powerful and efficient, but are not fully exploited for gaming which is a shame.
Hopefully this means that CEO who wants to take the fun out of making games gets ousted.
Microsoft today announced that it will purchase the game studio Activision Blizzard, the maker of hit games such as Call of Duty, Candy Crush, World of Warcraft, and more, for almost $70 billion. Microsoft says this purchase will help it "bring the joy and community of gaming to everyone, across every device."
The seismic purchase for Microsoft will see several of Activision's games move to Xbox Game Pass, Microsoft's gaming subscription service.
Microsoft's Xbox Game Pass is available on the iPhone and iPad through Safari, but not the App Store. While Apple does allow all-in-one gaming subscriptions services to be on the platform, every game offered on the service must be submitted individually for approval through the App Store review process.
Apple's equivalent games subscription service to Xbox Game Pass is Apple Arcade. Launched in 2019, Apple Arcade has continued to add new games to its catalog for users to play across the iPhone, iPad, Mac, and Apple TV. The purchase of Activision and the addition of more hit games to Xbox Game Pass may put more pressure on Apple to bolster Apple Arcade's offerings.
Article Link: Microsoft to Acquire Game Studio Activision Blizzard for $68.7 Billion
You ignored the main point: PC/console gaming revenue COMBINED is smaller than mobile gaming revenue now. Apple is a major player in the largest revenue segment of the gaming market as it exists today. PC/console domination of the gaming market is in the past.
Mobile and PC games will combine into one category once AR becomes mainstream.
You will be wearing an AR glasses that you carry everywhere with you like a mobile phone, while playing games at the equivalent of 24"-32" monitor that is suitable for any PC or Mobile game.
Because they force a user into buying an xbox.
And if you have an xbox instead of a PS5 (or 6, etc) then you'll buy all of your other games on the xbox too. So they end up gaining sales for everyone who switches, compared to leaving it on the Play Station as well.
Electronic Arts for half the price. Good catalogue. That would help establish some competitive alternative to the Microsoft hegemony in gaming.
I know, and I'm not disagreeing but we're not talking about mobile gaming, but gaming on consoles/computers.
Apple won't be able to compete. They should focus on making indie devs their focus, and give them a platform to grow their names.