- Apr 12, 2001
Reuters reports on rumors that have started circulating that Microsoft is in talks about acquiring Yahoo Inc.
Yahoo's stock has jumped up almost 18% in response to the rumors. According to the reports, the companies have held "informal" talks over the years, but this latest round comes after increasing competition from Google. Google recently acquired online advertising company DoubleClick Inc, which Microsoft was also pursuing. After the deal was made, Microsoft urged U.S. regulators to scrutinize the potential deal on anti-trust grounds.Investment bank Goldman Sachs is advising on the process, the paper said. The bank declined to comment. One banking source said that investment banks had been pitching Microsoft on the idea of buying Yahoo for months.
While not directly Apple related news, the implications of a Microsoft-Yahoo acquisition would be far reaching.