Here's the thing, and I know this may not be a popular view around these parts, but I actually feel a bit sorry for Microsoft here. Wait, hear me out before you reach for the tar and feathers.
The monopoly they've built up in the PC space is largely based on business use. Oh sure, the majority of home PC's use Windows as well but it's still largely a business OS with a relatively steep learning curve and lots of bits and pieces home users simply don't need, not to mention a massive legacy support issue. Now that the world is shifting to a) consumer devices and b) cloud-based solutions that comfortable base they've enjoyed is starting to shake.
The problem is they're caught between the proverbial rock and a hard place here. If they launch, say, WP7 for tablets some bright spark is going to realise they don't actually need W7 for home use (except maybe as a single machine somewhere to store backups, media etc). As MS can't possibly charge as much for WP7 as they do for W7 (the joys of competition) then they start to loose their cash cow. On the flip side if they keep trying to shoehorn full-blown Windows onto tablets (and make no mistake, tablet-like OS's will make their way onto laptops and desktops too in the future) then they're going to increasingly find people questioning why they should go that route when it's vastly cheaper and easier to go with an Android or iOS device and the market starts to shrink anyway.
It's a tricky one to get out of, about the only way I can think of really is for MS to bite the bullet, focus Windows development on the business sector and build a whole new consumer OS not just for tablets but for ANY form factor device. Try to take the lead in the market and use their massive base of developers and a huge war chest to establish themselves in a market that's only just starting. Sadly I suspect there's too much risk involved in that stratergy and they won't do it prefering instead to get W8 running on every device regardless of its suitability.
The monopoly they've built up in the PC space is largely based on business use. Oh sure, the majority of home PC's use Windows as well but it's still largely a business OS with a relatively steep learning curve and lots of bits and pieces home users simply don't need, not to mention a massive legacy support issue. Now that the world is shifting to a) consumer devices and b) cloud-based solutions that comfortable base they've enjoyed is starting to shake.
The problem is they're caught between the proverbial rock and a hard place here. If they launch, say, WP7 for tablets some bright spark is going to realise they don't actually need W7 for home use (except maybe as a single machine somewhere to store backups, media etc). As MS can't possibly charge as much for WP7 as they do for W7 (the joys of competition) then they start to loose their cash cow. On the flip side if they keep trying to shoehorn full-blown Windows onto tablets (and make no mistake, tablet-like OS's will make their way onto laptops and desktops too in the future) then they're going to increasingly find people questioning why they should go that route when it's vastly cheaper and easier to go with an Android or iOS device and the market starts to shrink anyway.
It's a tricky one to get out of, about the only way I can think of really is for MS to bite the bullet, focus Windows development on the business sector and build a whole new consumer OS not just for tablets but for ANY form factor device. Try to take the lead in the market and use their massive base of developers and a huge war chest to establish themselves in a market that's only just starting. Sadly I suspect there's too much risk involved in that stratergy and they won't do it prefering instead to get W8 running on every device regardless of its suitability.