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Microsoft's First Seinfeld Ad Airs: Shoe Circus

WindowsGuy said:
You say this as opposed to in iPod or iPhone commercial that tells you nothing at all other than a digital guy or girl dancing with white (crappy) ear phones that have shipped since the 1st Gen iPod.

I can see why you'd be confused. Neither commercials say anything but hype and try and get the target Market.
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But only one shows a product and a use for said product.
 
Gotta be the first a series of many commercials. Bill Gates comes off looking rather frugal, buying shoes at a discount shoe store, and in that sense, a little more human and relatable.

I expect future commercials to start focusing on what Microsoft would like to achieve in an ideal MS world one day.
 
See, when I was watching it, I almost started thinking it was a series of ads just playing pieces of it b/c it didn't make any sense! I mean, it was totally random (edible computers??? I know it's a joke, but for a 7 year old!) and, like the millions before me have stated, it doesn't say anything about the product it's advertising until the very end, and, well, I think they're just expecting Seinfeld to be enough to convince people to buy Microsoft products! Not a good ad at all... Although I am not a big fan of the Mac/PC ads anymore (I think they've gotten a little too "Bash Vista because we can" compared to it's old "Hey, people watching TV, Macs can do what PC's can and more!") this ad makes the Mac/PC ads look amazing. Microsoft made a 1 minute and 30 second mistake.
 
WindowsGuy said:
You say this as opposed to in iPod or iPhone commercial that tells you nothing at all other than a digital guy or girl dancing with white (crappy) ear phones that have shipped since the 1st Gen iPod.

I can see why you'd be confused. Neither commercials say anything but hype and try and get the target Market.
Click to expand...

Actually, the earbuds have been updated since the 1st generation iPods. If ONLY this commercial HAD any hype to speak of...........
 
The only thing that resembled a computer during the entire ad was @ 1:15 when the guy walking in the background looked like he was holding an iMac. Subliminal message to buy a Mac? Hehe.

Not funny, not smart, stupid and confusing. Unless this was the "non-edited" version, that was one of the worst commercials I've ever seen.
 
That was honestly one of the worst commercials I've ever seen. It's REALLY long, too and I can't really see what benefit they'll get out of airing clips of that. They threw in the only relevant dialogue in the last 10 seconds as if it were an afterthought. I work on PCs every single day, love them for the most part, love macs, too, and I'm trying to look at this with an unbiased eye...but wow - big miss.
 
It's funny but it doesn't really address the Mac vs PC ads. If this is first in a series of ads featuring Bill and Jerry, then I can see the potential.
 
I like that ad a lot. As a short film. So whoever made it, well done. More please.

But as for its effectiveness as an advertisement... who cares what it's advertising?!
 
My first reaction was WTF? Watching it a second time, I got a bit curious about the direction this will take. It is such an odd ball and weird add that it will attract people's attention and wonder about what this is about even if the reaction is WTF.

I think it is a series of ads to paint microsoft as company with a lot of upcoming great products and innovations. I think the goal is about softening the image a bit and put in some respect back as a high tech company.

Seinfeld humor is always about absurd exaggerations and silliness. That is what this commercial is about, especially the eatable delicious computers part🙂
 
So, Seinfeld received 10mil for the commercials for MS.
I was just thinking out there...., when you get alot of money like that, what bank or place do you deposit such a large amount? BoA/Wells Fargo, etc only insure 100K.
 
fivepoint said:
Let me be the first to say it.

"WTF?"
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What he said.

...

And I'd like to provide a possible answer. Episodic commercials.
Yea I made that up but unless M$ really does have it's foot in it's mouth they will make a sort of a sequel.
I guess like The Zany Adventures of Bill and Seinfeld or something corny like that.

So stay tuned for the next episode!! and for their sake i hope the next one has a little more meat and a little less corny
 
I didn't get it all. I thought it would be funny but instead I thought I was watching some new reality tv show. I kept waiting for gary coleman or bobby brown to appear. I just don't get it. No talk of potential upcoming windows features like the vagina port or pre-bundled prostate examination software optimized for use with core duo technology. It just made we want to go to the shoe circus and buy some shoes- maybe get a big mac and stop by walmart to look at underwear. 🙄
 
Some of my realizations after watching this thing:

1. - Bill should have taken a bite of Jerry's churro
2. - I wouldn't shop at Shoe Circus
3. - WTF was the point of Hispanics at the window staring inside
4. - Don't shower with your clothes on
5. - "Is that your toe?"..."no it's leather"....wtf?
6. - Computers = cake.... no.... Mac = piece-of-cake
7. - Bill's defiant, shakes his rump instead of his shoulders

Could MS beat around the bush any more than this?!?! Too many subtleties and metaphors, the average consumer would not get it at all.
 
APPLENEWBIE said:
Is the idea that he walks in "everyman's" shoes supposed to tell us that what-ever-the-hell it is they are selling is for the masses? Man, I just don't get this at all.
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Neither do I. SJ runs around in off the shelf New Balances. If those aren't everyman's shoes, then I am not an everyman.
 
bboucher790 said:
The only thing that resembled a computer during the entire ad was @ 1:15 when the guy walking in the background looked like he was holding an iMac. Subliminal message to buy a Mac? Hehe.

Not funny, not smart, stupid and confusing. Unless this was the "non-edited" version, that was one of the worst commercials I've ever seen.
Click to expand...

Pretty amazing, spotting that. Having a bona fide Mac user convincing BG to wear a tighter shoe, while having a boxed iMac flashed across the screen certainly transcends subliminal.
 
Seinfeld is funny, and the add is mildly entertaining

but am I missing something, aren't they supposed to plug microsoft stuff, or are they trying to say that microsoft (in the persona of Bill G) isn't the big bad company we think they are..... :apple:
 
macjiro said:
So, Seinfeld received 10mil for the commercials for MS.
I was just thinking out there...., when you get alot of money like that, what bank or place do you deposit such a large amount? BoA/Wells Fargo, etc only insure 100K.
Click to expand...

After reading the script, he probably invested it all in apple stock. 😱
 
I love Seinfeld and think he's a genius, but I just didn't get it. I knew what it was supposed to be about and I was still confused what they were trying to get at. I can only imagine what the average viewer on TV is going to think.

If this is what Microsoft thinks is going to take down the Get A Mac ads, they're even more out of touch than any of us thought.
 
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